Boating Industry

January 2017

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Page 7 of 59 8 | Boating Industry | January 2017 AT THE HELM JONATHAN SWEET Boating Industry EDITOR-IN-CHIEF: Jonathan Sweet ( SENIOR EDITOR: Liz Keener ( MANAGING EDITOR: Brianna Liestman ( ASSOCIATE DIGITAL PRODUCTION EDITOR: Shauna Spencer ( MANAGING ART DIRECTOR: Dodi Vessels PRODUCTION ARTIST: Kelsey Houle ( PRODUCTION MANAGER: Angela Schmieg PRODUCTION DIRECTOR: Cherri Perschmann NATIONAL SALES DIRECTOR: Kathy Johnson 763-383-4409 ( SENIOR ACCOUNT MANAGER, EAST: Chris Pelikan 763-383-4408 ( CEO: Marion Minor SR. VICE PRESIDENT/FINANCE & OPERATIONS: Gerald Winkel SR. VICE PRESIDENT/MARKET DEVELOPMENT: Joanne Juda-Prainito VICE PRESIDENT/MARINE, POWERSPORTS, BEVERAGE: Amy Collins SALES OPERATIONS MANAGER: Bernadette Wohlman BOATING INDUSTRY (ISSN #1543-4400) is published monthly; except combined June/July, August/September and October/November – by EPG Media & Specialty Information, 10405 6th Ave. N., Minneapolis, MN 55441. Periodicals postage paid at St. Paul, MN and additional mailing offices. POSTMASTER: Send address changes to Boating Industry, P.O. Box 2123, Skokie, IL 60076-7823. SUBSCRIPTION INFORMATION: Free to qualified members of the boating industry. Annual subscription rate is $99 per year for U.S., Mexican and Canadian residents and $149 for residents in other countries. All paid subscriptions must be paid in advance and in U.S. funds only. CUSTOMER SERVICE: Visit, call (847) 513-6025, email or write to Boating Industry, P.O. Box 2123, Skokie, IL 60076-7823. EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer's risk and must include self-addressed envelope with sufficient postage for return. No responsibility will be assumed for unsolicited materials. Boating Industry is a registered trademark of EPG Media & Specialty Information. © 2017 by EPG Media & Specialty Information. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. For more information on e-prints or reprints from Boating Industry, contact Bernadette Wohlman, (763) 383-4400 x4464 Printed in U.S.A. Member of Awards THIS MONTH WE RECOGNIZE the Boating Industry Top 100 – the best boat deal- ers in North America. And as we celebrate their success for the 12th time, the dealers on the list are stronger than they have been since before the Great Recession. The Top 100 and Hall of Fame reached nearly $2.7 billion in total revenue in 2015, surpassing their 2014 total by more than $100 million. They sold more boats and more engines, increased service and storage revenue, all while maintaining industry-leading CSI scores, service efficiency and profits. Of course, the Top 100 is about more than revenue. From the thousands of dealers in North America – and hundreds of nominations – these 100 dealers are the best of the best. The Top 100 dealers excel not only at the business of selling boats, but also delivering a great customer experience. These dealers also faced stiff competition to make the list, with the highest number of applications since the recession. It shows the returning strength of the entire market and this year required some incredibly difficult cuts to get us to the final 100. You can see all of the Top 100 companies on this year's list, with the complete list start- ing on p. 32. You'll also find profiles and best practices from several of this year's top dealers, includ- ing the 2016 Dealer of the Year, OneWater Marine Holdings. We've also profiled the eight Best in Class winners, recognized for their achievement in specific areas of their businesses, such as marketing, service and innovation. Finally, each Boating Industry editor picked one dealer from the 2016 Top 100 that stood out to them as a company to watch. Those Edi- tors Choice companies are profiled starting on p. 56. I also want to be sure to thank the group of manufacturers and service providers that that make the Top 100 program possible. The Top 100 Leadership Alliance's support al- lows us to not only recognize the Top 100, but also to share their best practices with the entire industry. We all owe a debt of thanks to those companies: Wells Fargo Commercial Distribution Finance, Manheim Specialty Auctions, Volvo Penta, Brunswick Dealer Advantage, Sunbrella Marine, the Marine Retailers Association of the Americas and the National Marine Manufacturers Association. A Top 100 stronger than ever Boating Industry and the Leadership Alliance

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