Fuel Oil News

Fuel Oil News - January 2017

The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding

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26 JANUARY 2017 | FUEL OIL NEWS | www.fueloilnews.com Over the past ten years, central New Hamp- shire has experienced an intense consolida- tion of home heating companies—with most of the home heating business dominated by out of state or international companies. As a result, customer satisfaction began to hit an all-time low. So when Kinson Craft and Rob Stenger founded Simple Energy in West Leba- non, N.H., in 2006, they recognized an oppor- tunity to differentiate their heating company by catering to customers who sought the inti- mate knowledge, accessibility and reliability that smaller, locally owned companies typi- cally provide. A Supply Side Solution Delays in the supply chain were jeopardizing Simple Energy's ability to effi ciently serve its fuel oil and propane customers. The marketer took a bold step to solve the problem. by JIM DESAUTELS ALL PHOTOS COURTESY OF OPW Brian Devereaux of John W. Kennedy Co. (left) and Rob Stenger of Simple Energy review inven- tory information.

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