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for coff ee packaging," Chen says. "Beans can stay fresh in a foil bag for at least one year under standard conditions (room temperature, normal humidity, etc.). Degassing of coff ee within an airtight bag requires a degassing valve. Our valves can only be applied to a certain bag material (linear low- density polyethylene, or LLDPE). However, most of our stock bags are made with this in mind.
"Typically side-gusseted foil bags are the most appropriate
roaster, so she has one less item to stock in her shop. Th e bag is white, but she says she may consider other colors in the future. One color once considered verboten for food packaging is
Smith's coff ee is packaged in a foil bag supplied by her "
now one of the most popular coff ee choices. "In the past you wouldn't use black in food packaging because it was associated
with rotten food," Wagner says. "Now black is a color used a lot "
says: "Th ese colors have been used for years in the coff ee industry and are still our top sellers out of our stock line. Bag colors can help a package stand out or extend the
of North Atlantic Specialty Bag in Beloit, Wis. " says Jeff rey Teich, vice president
in coff ee because coff ee is a rich and bold experience and black reinforces that image.
Gold, silver and black are associated with richness, Chen "
branding message. "Th e color in my opinion is driven by the company identity and logos,
PLAIN FACTS But the brand image may dictate avoiding color,
particularly for environmentally conscious products. "Plain natural kraſt paper bags are perceived to be the most eco-
26 | August 2012 • www.specialty-coffee.com
