Good Fruit Grower

January 15, 2017

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4 JANUARY 15, 2017 Good Fruit Grower www.goodfruit.com Managing Editor O. Casey Corr casey.corr@goodfruit.com • 509-853-3512 Editor Shannon Dininny shannon@goodfruit.com • 509-853-3522 Associate Editors Ross Courtney ross@goodfruit.com • 509-930-8798 Kate Prengaman kate@goodfruit.com • 509-853-3518 Digital Producer TJ Mullinax tj@goodfruit.com • 509-853-3519 Audience Development Manager Maria Fernandez maria@goodfruit.com • 509-853-3515 Advertising Manager Doug Button dbutton@goodfruit.com • 509-853-3514 Advertising Sales Rick Larsen rick@goodfruit.com • 509-853-3517 Theresa Currell theresa@goodfruit.com • 509-853-3516 Design/Production Manager Jared Johnson jared@goodfruit.com • 509-853-3513 Content and Design Specialist Marcus Michelson marcus@goodfruit.com • 509-853-3526 Advisory Board Ofelio Borges, Lindsay Hainstock, Denny Hayden, Gwen Hoheisel, Steve Hoying, Desmond Layne, Jim McFerson, Ian Merwin, Todd Newhouse, Don Olmstead, Mercy Olmstead, Marvin Owings, Mark Roy, Mark Tudor, Chris Van Well, Mike Willett, Mike Wittenbach U.S. SUBSCRIPTIONS: $35 per year, $75 3 years. CANADIAN SUBSCRIPTIONS: $85 per year, $155 2 years, $225 3 years (U.S. funds, Canadian G.S.T. included: G.S.T. Registration #135100949). SUBSCRIPTIONS OUTSIDE U.S.A. & CANADA: $100 per year (payment by credit card only). Single copies of current issues are $5. To subscribe, call 1-800-487-9946. Good Fruit Grower (ISSN 0046-6174) is published semimonthly January through May, and monthly June through December, by the Washington State Fruit Commission, 105 South 18th Street, Suite 205, Yakima, WA 98901-2149. Periodical postage paid at Yakima, WA, and additional offices. Publications Mail Agreement No. 1795279. The publication of any advertisement is not to be construed as an endorsement by the Washington State Fruit Commission or Good Fruit Grower magazine of the product or service offered, unless it is specifically stated in the advertisement that there is such approval or endorsement. POSTMASTER: Send address changes to Good Fruit Grower, 105 South 18th Street, Suite 217, Yakima, WA 98901-2177. © 2017 by Good Fruit Grower Printed in U.S.A. 105 S. 18th St., #217, Yakima, WA 98901 509 ⁄ 853-3520, 1-800-487-9946, Fax 509 ⁄853-3521 E-mail: growing@goodfruit.com www.goodfruit.com growing with growers since 1946 Good Fruit Grower is on Twitter, Facebook and Instagram. Follow us @goodfruit grower and like us at facebook.com/goodfruitgrower. ©2017 NO REPRODUCTION OR DISPLAY WITHOUT WRITTEN PERMISSION. On the cover An old tractor next to an orchard in Washington's Methow Valley. BY PALOMA AYALA, HOOD RIVER, OREGON www.fl ickr.com/ photos/ayalapaloma Also in this issue 20 What makes good fruit? Economists look into the different perspectives of producers, packers and consumers. 30 Compliance countdown Questions remain as industry gears up to meet new food safety regulations. 32 Targeting pathogens Cold storage may help with systems approach to ensure food safety for tree fruit. 34 Blazing a trail IFTA launches women's group to provide education, mentorship. Good to Know 31 Food safety FAQ Washington Tree Fruit Research Commission's Ines Hanrahan answers important questions. Last Bite 46 Young grower Q&A with Ariane Stechmann from Altes Land, Hamburg, Germany. Departments 5 First Bite 6 Quick Bites 40 Good to Go 40 Good Stuff 41 Good Deals 44 Advertiser Index 45 Classifi eds Read our young grower Q&A with Ariane Stechmann on Page 46. TJ MULLINAX/GOOD FRUIT GROWER Sign up for eFlash. Get Good Fruit Grower reports delivered right to your inbox. www.goodfruit.com/ efl ash-signup. On the Web

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