Boating Industry

February 2017

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February 2017 | Boating Industry | 27 www.BoatingIndustry.com MARKET INTELLIGENCE HOT SPOTS PWC sales strong in Northern states Sales of PWC were up 7.86 percent in the 12-month rolling period ending November 2016, according to Statistical Surveys, Inc. Sales were particularly strong in the North. Sales in Philadelphia, Pa.-Wilmington, De.-Trenton, N.J. were up 26.17 percent and in Detroit sales were up 25.31 per- cent. In New York, sales were up 21.64 percent. PWC sales were weak in Texas, where sales were down 1.58 percent in Austin and 9.87 percent in Houston. SAME-STORE SALES REPORT 11.0% 9.8% 24.5% 5.7% 20.6% PARTS DEPARTMENT 14.1% SALES NEW BOAT INVENTORY 12.5% SERVICE DEPARTMENT NET PROFIT 10.1% OVERALL USED BOAT INVENTORY December same-store sales were down 10.1 percent from the previous year. Both unit sales and service sales were down by double digits, at 14.1 percent and 12.5 percent, respectively. Parts sales, the only category up from the previous year, were up 20.6 percent. For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. KPIs $10,209,143 through November 2015 $11,333,5822 through November 2016 $3,675,703 through November 2015 $4,034,230 through November 2016 $794,994 through November 2015 $971,801 through November 2016 $450,249 through November 2015 $476,038 through November 2016 41.8% 3.8% 2.9% 12.6% 14.5% 22.2% 0% 10% 20% 30% 40% 50% Total personnel Total advertising Total floor plan interest Total semi- fixed Total fixed Total net operating profit SALES VOLUME % OF GROSS MARGIN SEARCH SCORECARD MOST-LISTED CLASSES BY MEDIAN PRICE* In the calendar year 2016, among the classes with the most new and used boats listed on Dominion Ma- rine Media websites — Boat Trader, boats.com and YachtWorld — motoryachts and flybridge yachts were listed for the highest median prices; pontoon boats had the most listings (29,736). For more DMM data: www.dominionmarinemedia. com/business-intelligence/published-data 5 1 3 4 7 9 2 6 10 8 Class 2016 2015 2014 Motor Yachts $250,000 $249,900 $269,000 Flybridge $220,000 $210,000 $220,000 Express Cruiser $74,900 $69,995 $64,900 Racers/Cruisers (Sail) $74,500 $69,950 $63,000 Cruisers (Sail) $71,000 $74,900 $71,000 Cruisers (Power) $67,000 $59,990 $59,000 Saltwater Fishing $52,900 $47,398 $49,900 Ski/Wakeboard Boats $49,500 $45,900 $48,995 Center Consoles $33,900 $31,999 $29,000 Bay Boats $30,000 $31,082 $27,800 Class 2016 2015 2014 Deck Boats $29,995 $31,995 $34,135 Bowrider $28,275 $24,500 $21,177 Aluminum Fish Boats $23,995 $16,995 $15,999 Runabouts $22,000 $23,900 $25,890 Pontoon Boats $21,595 $23,500 $24,667 Bass Boats $17,595 $17,595 $15,995 Freshwater Fishing $16,295 $15,500 $16,995 Personal Watercraft $10,199 $9,999 $9,999 Utility Boats $6,328 $1,099 $2,799 Jon Boats $2,860 $3,999 $4,742 * all boats listed on Boat Trader, YachtWorld and boats.com New York, NY 21.6% Miami-Fort Lauderdale, FL 6.5% Los Angeles, CA 10.7% Detroit, MI 25.3% Dallas-Forth Worth, TX 6.8% Tampa-St. Petersburg-Clearwater, FL 2.6% Houston, TX 9.9% Orlando, FL 12.5% Philadelphia, PA-Wilmington, DE- Trenton, NJ 26.2% Austin, TX 1.6% PWC sales were up in Los Angeles by 10.7 percent. 1 2 3 4 5 6 7 8 9 10

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