Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/777147
Imported Whisky www.beveragedynamics.com January/February 2017• Beverage Dynamics 33 fl avor all at once, so cocktails will continue to be a way to target new consumers, both Millennials and others who are new to whiskey. We've defi nitely seen that from the Bourbon boom - consumers move from cocktails, to on the rocks to sipping neat." As demand outstripped supply, the recent disappearance of some aged single malt expressions has changed the landscape. Says Dr. Nicholas Morgan, head of whisky outreach at Diageo, "If you look at overall volumes of Scotch, blends and single malts, something like 75 to 80 percent do not have an age statement." Many distillers have no choice but to make non-age state- ment malts part of their portfolio. "I don't think our industry has helped itself historically by attach- ing so much importance on age," says Dr. Bill Lumsden, head of dis- tilling and whisky creation at the Glenmorangie Company. "The change is good news in the re- spect that it gives us distillers a lot more fl exibility. I do fi nd the con- versation about age statements particularly fascinating, because I've been doing non-age since Ardbeg Uigeadail in 2001, and I don't very often get asked its age." Distillers are now looking to create consistent fl avor profi les in the new iterations, bottling some lively expressions like Highland Park Dark Origins, Oban Little Bay, Talisker Storm, Pulteney Navigator, among many others. Macallan recently announced the second release in its collect- ible Macallan series, The Macallan Edition No. 2, co-created by the Roca Brothers (co-founders of El Celler de can Roca, twice named best restaurant in the world). The edition series will be released annually, for which a unique selection of oak casks will be identifi ed to yield a new Macal- lan expression each year. A prime example of a brand making the connection with Bourbon was Dewar's Scratch Cask, an effort that helped turn the brand up more than three percent last year. "Our Dewar's Scratched Cask expression was a release which was largely created to appeal to consumers who tend towards Many distillers have no choice but to make non-age state- "EXPERIENCING SPIRITS FIRST IN COCKTAILS IS NOT ABOUT ALL THAT FLAVOR ALL AT ONCE. COCKTAILS WILL CONTINUE TO BE A WAY TO TARGET NEW CONSUMERS - BOTH MILLENNIALS AND OTHERS WHO ARE NEW TO WHISKEY."