The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding
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www.fueloilnews.com | FUEL OIL NEWS | FEBRUARY 2017 19 simply offer it as a value-added service. It depends on the customer. Companies, for a fraction of a penny, can offer this program to their customers." "We offer the Zero program on all fuel grades including diesel, which tends to resonate with smaller corporate fleet customers. We have a number of dif- ferent diesel programs including diesel retail programs," Davis says. "We have wholesale supplier and distributor rela- tionships and about fifty percent of our volume comes through this channel, which includes working directly with corporate fleets or through distributors who serve fleets. We create branded pro- grams, marketing kits and other collateral for their clients. Again, some clients may charge and others bundle it in and offer it for customers for as little as a quarter of a penny a gallon." For example, the Strive Fuel program, a privately branded version of the Zero program, is currently offered at Alon 7-Eleven gas station and convenience stores across four states. Each time a customer pumps a gallon of fuel at an Alon 7-Eleven in Albuquerque, Strive will calculate the vehicle's tailpipe emis- sions and invest in projects that reduce those emissions by up to 30%. The fuel program does not carry any surcharge for the consumer at the pump. Faced with high-energy costs, envi- ronmental concerns by consumers, and government regulatory measures, the world's leading automakers are embracing new technological advancements to make today's vehicles more fuel efficient and environmentally friendly. In recent years, there have been advancements in alterna- tive fuels. Davis anticipates that alternative fuels, in some capacity, will figure into the future fuel market and fleet operations. Fuel marketers will be able to shape their own fortunes, and gain market share, by integrating alternative fuel sources into their business and not depending solely on gasoline or diesel, Davis expects. But pending a complete transformation to alternative fuels, Davis says, GreenPrint's Zero reduced fuel emissions program offers a solution. l F O N