The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding
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www.fueloilnews.com | FUEL OIL NEWS | FEBRUARY 2017 27 www.fueloilnews.com | FUEL OIL NEWS | FEBRUARY 2017 27 The Propane Education & Research Council put together seven tips to help you succeed in growing your customer base with social media. Your customers and potential customers are active on social media now; they are following compa- nies, celebrities and organizations. Use this guide to help you understand how to reach them while building your brand and avoiding common mistakes. Social media is in a constant state of change. Staying up to date on the latest trends and platforms is imperative for success. 1) CREATE INVITING SOCIAL MEDIA PROFILES. There are a few simple ways to create more welcoming social media accounts. The most obvious, but sometimes forgotten, step is to set your account and its posts to public. This ensures users can easily find you, interact with you, and share your con- tent with their friends and followers. If a potential customer is searching for a local propane provider, a public and up-to-date profile can help generate a lead. In fact, "propane near me" is a common Google search term, so it is vital to make sure your website and social media accounts are current, and to accurately list location and hours of operation. 2) KEEP CONSISTENT WITH YOUR BRAND IDENTITY. It's important your profile picture and layout are visually distinc- tive. Use a universal photo, such as a logo, and common theme throughout to maintain a consistent brand identity. If you have a company website, for example, your social accounts should be consistent with that. 3) BE ACTIVE, HUMAN, AND HELPFUL. Social media is an open line of communication between a company and its customers, and if used effectively, it allows businesses to address concerns and share information instantly. Responding to customers on social media in a personable and timely manner will allow you to build stronger relationships with your current customers, and gives new customers a look SOCIAL MEDIA MARKETING Seven Tips for Success