Fuel Oil News

Fuel Oil News February 2017

The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding

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28 FEBRUARY 2017 | FUEL OIL NEWS | www.fueloilnews.com at your attention to customer service. Whether it's replying to positive feedback, questions, or customer service issues, avoid putting your social media accounts into autopilot or using dry and impersonal language. Instead, be sincere, friendly, and alert. 4) INTERACT WITH OTHER BRANDS AND COMPANIES. While the benefit of interacting directly with customers through social media is obvious, it's equally as advantageous to interact with other businesses and organizations. This could include equipment dealers, local businesses who are also customers, or perhaps a non-profit organization your business supports. Connecting your business with other organizations has the addi- tional benefit of strengthening relationships with key partners. 5) SHARE RICH CONTENT. The Propane Education & Research Council, along with many other brands and industry associations, offers engaging content and sales tools that marketers can download and use to grow gallons. 6) AVOID COMMON MISTAKES. One of the most common mistakes on Twitter is starting a tweet with a username. When you start a tweet with an "@" it means that only the sender, the person mentioned and anyone who follows them both will see the tweet in their timeline. If you really want to begin your tweet with a username, preface with a period before the "@" symbol. Ideally, you would use a different sentence structure to avoid beginning with a period. Twitter's 140-character limit challenges any known laws of grammar, however. 7) LEVERAGE TRENDING TOPICS. Facebook and Twitter trends can be found on side panels of either platform's homepage. Trends are often popular news sites or relevant and timely subject matter that users are increasingly talking about. From a content creation standpoint, trending topics give companies insight into what consumers are already talking about and most willing to engage with, therefore giving them the tools they need to target consumers and join in the con- versation. In order to do this, look at the topics that are popular amongst friends or in your area. Watch for what's current in the news and any events that might be coming up to gain exposure. It's always best to see where the conversation is going with a trend before jumping on board and making it a part of your social media strategy. In general, avoid engaging with negative trends or celebrity gossip. l F O N SOCIAL MEDIA MARKETING

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