Fuel Oil News

Fuel Oil News February 2017

The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding

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SOCIAL MEDIA MARKETING: SEVEN TIPS FOR SUCCESS Staying up to date on the latest trends and platforms in social media is imperative for success. Cover design by Andrea Schneider FUEL OIL NEWS (ISSN 0016-2396), Canada Publication Mail Agreement #1588621, is published monthly by EPG/Media & Specialty Information, 75 Pike Street, Port Jervis, NY 12271. Circulated free of charge to qualified individuals in the oil heating industry in the United States. Additional and/or personal copies are available on a paid subscription basis only. 1-year subscription rates: $28.00 USA. $40.00 Canada and Mexico via service postage. $90.00 other foreign coun- tries via air-mail postage. Single copies: $8.00 U.S. via first-class postage. $12.00 other Canada/Mexico/ Foreign via airmail postage. Payable in US currency. Periodical postage paid at Port Jervis, NY and additional mailing offices. Copyright 2015 by EPG/ Media & Specialty Information. Reproduction of any portion or portions of this publication is specifically prohibited without written consent. Postmaster: Send address changes to FUEL OIL NEWS, PO Box 2123, Skokie, IL 60076-7823. DEPARTMENTS 3 Dateline 8 Editor's Note 10 States 12 Fuels/EIA 20 Business Operations 30 HVAC/Hydronics 47 Classifieds 49 Ad Index Contents ON THE COVER FEBRUARY 2017 | VOL.82 NO.2 6 FEBRUARY 2017 | FUEL OIL NEWS | www.fueloilnews.com FUELS 16 Balancing Act Fleet operators burn fuel. GreenPrint helps mitigate the emissions. BUSINESS OPERATIONS 25 Bantam Home & Energy Takes a 'Whole-House' Approach If it heats, cools, saves money or increases comfort, the marketer says, 'We do it.' 27 Social Media Marketing: Seven Tips for Success Grow your customer base through deft use of social media 29 When Do You Get Your Report Card? Put extra focus on financial reporting and make your business better, writes columnist Steve Abbate HVAC/HYDRONICS 36 AHR/ASHRAE Journal Survey: Growth Expected Across HVACR Industry Most manufacturers of HVACR equipment expect sales to grow in 2017 38 Connecticut Energy Marketers Association Holiday Party For the 10th year in a row Toys for Tots was a featured element of the holiday party. 40 Roundup: Boilers A listing with detailed descriptions of boilers and related items offered by manufacturers 45 Check List Take due care or service contracts can become a minefield, warn columnists George Lanthier and David Bessette 50 Nozzle Knowledge A nozzle is an inexpensive item, but it is critical to the performance of every oil-fired appliance, writes columnist Charles Bursey 16

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