Surrey residents can purchase a diverse array of trees at Party for the Planet and get
A guideline that we keep in mind
is that business sponsors are
not likely to enter into a cash
agreement unless they foresee a
return of $3.00 for each $1.00
of sponsorship contribution for
every attend
ee, and most want a
higher return than that. Of course,
the sponsor's name could touch
far more people with all of the
advance advertising, even if the
people who hear the advertising do
not turn out for the event.
E
"try to find ways
to make the sponsor
feel specially treated"
D
In addition to approaching general
potential corporate sponsors such
as financial institutions, local indus-
tries, and retail operations, you
should work diligently on partner-
ships with potential media sponsors
(online publications, print press,
radio, and even television) who
would be able to market the event
for the City as an in-kind service.
The media partners provide valuable
exposure for your event, and in turn
the media partners would have their
names and logo attached to a City
website, brochures, posters, and
other marketing materials. During
the event, the media sponsor could
have their name and logo attached
to various aspects of the event,
such as scrim on stages and fences
or logos on the shirt-sleeves of the
workers and volunteers. Key media
sponsors can also get exclusives,
such as inside stories, or opportu-
nities to broadcast live from a key
area of the special event site.
Once sponsors are signed to agree-
ments, it is important to cultivate
and nurture the relationship in
order to maximize the potential for
28 City Trees
