Surrey's Party for the Planet.
Party for the Planet
future sponsorship of City events.
Knowledge of the sponsor's staff,
a keen understanding of their busi-
ness, and a personal touch are all
very important in preserving and
growing the relationship with the
sponsor. You should try to find ways
to make the sponsor feel specially
treated; this could involve allow-
ing a sponsor to speak to those
attending the event from a stage,
podium or lectern, or to rub shoul-
ders with invited dignitaries such as
the mayor or other elected officials.
After the event, you should send out
press announcements that might
include a quote from a key present-
ing sponsor. After the event, the
sponsors could also be invited to a
thank-you reception party or some
other similar gathering.
E
"if the events
have been successful,
…other opportunities
can be cultivated"
D
From time to time, former sponsors
will change their business process-
es and marketing strategies and will
no longer sponsor municipal forestry
events. However, if the events have
been successful, other business
opportunities can be cultivated in
order to secure new sponsorships.
Done well, sponsorship develop-
ment can be financially reward-
ing, allowing cities to put on larger
public events with lower taxpayer
subsidies. However, strategies for
sponsorship development should be
carefully developed in advance of
implementation in order to optimize
the return on the investment of time
by staff. Developing great public
events through solid sponsorships
will take some time to achieve, but
is well worth the effort.
www.urban-forestry.com 31
