Stateways

Stateways Sept-Oct 2012

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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many years, value added products are available for retail- ers and on-premise accounts. Students at the University of Alabama have started an anti-binge drinking campaign consisting of advertising and public relations. LessThanUThink Campaign has been a huge success and focuses on college campuses reaching out to students through humorous messages that emphasize the negative social consequences of binge drinking. One such message is "you think you won't embarrass yourself through social media, and you wouldn't. Four drinks ago." This campaign is funded by The Century Council with additional funding from NABCA on behalf of the Alabama Alcoholic Beverage Control Board. our work with community groups and vendors in the area of social responsibility. On October 14, 2011, Alabama Governor Robert Bentley signed an Executive Order directing agents of the ABC Board to immediately take possession of synthetic marijuana which is also referred to "spice" and "K2". The Executive Order cited potential medical problems that are linked to synthetic marijuana and that a number of Alabama residents have suffered severe and harmful phys- ical effects as a result of inhaling, consuming, ingesting or otherwise coming into contact with such products. On April 30, 2012 he signed Act No. 2012-267, making "spice" and "K2" Schedule I controlled substances. Agents seized 40,572 packets of synthetic marijuana, from stores throughout the State of Alabama; a market value of over $3.9 million. Jeff Anderson Director Idaho State Liquor Division IDAHO Greetings from the Gem State! ket in Washington, our eight border stores saw a 33% increase in sales versus June 2011. In Post Falls, adjacent to the Spokane Valley, our two stores were up 58%. The trend continues into July at press time. Our statewide uniform pricing is highly competitive, particularly so with the deregulated market in Washington State. We work to continue to provide the best shopping experience possible, so we're making inventory and personnel adjustments as necessary. We've formed a rapid response team to help educate the citizens and our stakeholders on the true facts about what may be proposed and what the consequences would be of deregulation changes proposed during the 2013 Idaho Legislative session. In June 2012, the first month of a deregulated mar- the cities, counties, general fund, and substance abuse and treatment programs in Idaho. This distribution included a one-time $8,000,000 transfer. Adjusted dis- tributions from operations in FY2012 were $55,100,000 (+9.7%). We saw a 7% increase in sales revenue on a 4% increase in volumes in our 66 state stores and 97 contract stores. In addition, we remain engaged with the communities we serve in efforts to prevent underage and binge drinking. We are proud to announce another record year at the Idaho State Liquor Division (ISLD) as we distribute over $63,000,000 (+26%) to Going forward, we'll be focused on: 1) the effect of deregulation of spirits in Washington State on our abil- ity to serve consumers; 2) deregulation efforts in the Idaho Legislature during the 2013 legislative session; 3) continuing our modernization improvements (iMOD) at Idaho state-run and contract stores; and (4) expanding StateWays s www.stateways.com s September/October 2012 Idaho Modernization Project. We're focusing our efforts on every element of our store operations including the look, size, technology advances in POS and security systems, and, in certain instances, actual location changes for stores. To date, the changes have been well received from our associates and our customers. We are continuing this project with the launch of a new brand mark, new dress attire for store associates, a new consumer-focused web- site, and enhancements to our online ordering system for licensees. This has become a positive culture shift for our organization and our customers. Finally, we've expanded our efforts in the area of social responsibility with the help of NABCA. In July 2012, we were a major volunteer and funding partner for the Fifth Annual Northwest Alcohol Conference in Boise. It was a tremendous success with participants from around North America, included nearly 100 youth attendees. As we look forward to 2013, the ISLD continues to refine our new initiatives: liter sizes, new con- sumer-friendly branding, on-line training tools for our associates, automated ordering for stores, and iMOD. Our focus is on delivering high performing, responsible customer service retail locations for the benefit of all Idahoans. Last year at this time, we were launching iMOD, the Gerry T. Reid Chairman Maine Bureau of Alcoholic Beverages & Lottery Commission MAINE I joined the Bureau in Maine about six months ago after a long private sector career in market- ing, sales, and general management. We have a great team in Maine who 11

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