CCJ

April 2012

Fleet Management News & Business Info | Commercial Carrier Journal

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technology instructor-led training can cause more daydreaming than learning. When you consider the high cost of recruiting and the risk of putting new driv- ers behind the wheel, face time is critical – but attention span is short. By using computer-based training that is tailored specifically for adult learning, drivers can move faster and more effectively through orientation. Marten Transport holds its new driver orientation at six locations across the country. Until recently, the company's program was two full days of training. Each department was responsible for sending a representative to train drivers on specific policies and procedures. The downtime between the rotations was about 15 minutes. Marten now uses a uniform computer-based training In and out W ➡ PERSONAL EXPERIENCE: Drivers learn at their own paces. ➡ CHEAPER AND BETTER: Shorter orientation costs less and is more effective. 38 COMMERCIAL CARRIER JOURNAL | APRIL 2012 By switching to computer-based training, Marten Transport drivers move faster, more effectively through orientation hether your newly hired drivers come in for orientation one at a time or by the dozen, how can you be sure any of them are paying attention? Contrary to popular belief, Marten Transport uses a uniform computer-based training system that compresses the time of its orientation process and focuses on the individual needs of each driver. system that compresses the time of its orientation process and focuses on the individual needs of each driver, says Tim Norlin, director of recruiting for the Mondovi, Wis.-based fleet. "Each driver ➡ ATTENTION, PLEASE: Computer-based training enhances adult learning. has to pay atten- tion and take a knowledge test to show he is learning and comprehend- ing what he is watching," Norlin says. "It has been a tremendous help. When it is

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