Overdrive

August 2012

Overdrive Magazine | Trucking Business News & Owner Operator Info

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You spoke, PULSE think we need a babysitter … 90 percent of drivers are law-abiding family people. We just want to get home, and the gov- ernment is making it hard for us. — Owner-operator I don't Bob McArdle, speaking against an electronic log mandate to the Bismarck (N.D.) Tribune in May need factor, making it negligible, to say the least; only hours available and wheels rolling count. — E.F. McHenry, commenting on news of industry division on the subject of electronic onboard recorders at OverdriveOnline. com. For his full list, search "10 problems with EOBRs" on OverdriveOnline.com. Starting with this issue, we're giving it new depth, most noticeably with this opening Voices section. It includes not just traditional letters to the editor and face-to-face interviews, but your thoughts gathered from other sources: our Facebook page, comments on our website, our staff blogs, and truckers' blogs and websites. If you're a regular reader, you've already noticed another expansion – this issue is almost twice as big as those of recent years. The reason is that Overdrive now incorporates its sister publication, Truckers News, and Overdrive spinoff Custom Rigs. Consolidating enables us to reach more readers in the owner-driver market with more content. Those readers who have wanted to see we listened O verdrive adopted the tagline "Voice of the American Trucker" decades ago and we've kept it ever since. Overdrive now incorporates Truckers News and Custom Rigs. section from Truckers News. This will include an emphasis on health tips and coverage of trucking radio and television. Overdrive in truck stops again will be happy to find it in many major truck stops. And custom truck buffs who wanted their Custom Rigs magazine fix more than once a quarter will now get it every month. Not only have we added this opening section to give plenty of air to the Voice of the American Trucker, but in preparation we literally listened to your voices by holding extended meetings with truckers at a local truck stop. We also surveyed hundreds of readers about their interests, as well as what they like and dislike in trucking magazines. The result is that Overdrive will not change its staple of in-depth business, equipment, news and other stories that help owner- operators run their businesses. But it has changed with the addition of Voices and these other elements: feature to highlight in comic- book-like format the story of a trucker who quickly handled an emergency on the road. personal finance tips to & Sense column from Also, read about the redesigned website on Page 20 and our expanded Trucker Tools app on Page 21. Let us know what you think and how we can improve! By Max Heine, editorial director mheine@randallreilly.com August 2012 | Overdrive | 5

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