Truck Parts and Service

February 2012

Truck Parts and Service | Heavy Duty Trucking, Aftermarket, Service Info

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Editorial | Denise L. Rondini Making It Better Than New By Denise L. Rondini, Executive Editor drondini@randallreilly.com called Renews. It covered the rebuild- ing industry. I always liked the name Renews — to make new again. In the ensuing years rebuilding has T hirty years ago when I fi rst started covering the truck- ing industry, I worked for a company that had a magazine recycles end-of-life products (cores) and returns them to their "same as new" or better condition and performance. It is interesting that MERA has serving energy and natural resources. How could you not be in favor of that? But reman does more than that. It given way to remanufacturing, a much more sophisticated process. And instead of making new, remanufacturing oſt en makes products better than new. However, in a recent survey sent to distributor readers of Truck Parts & Service only 3.6 percent of survey respondents said they thought remanu- facturing made a product better than the original product, while 38.4 percent believe a remanufactured product is as good as a new product. While attending this year' Duty Aſt ermarket Week, I had the op- portunity to present the survey fi ndings to the Motor & Equipment Remanufacturers Association' s Heavy MERA is comprised of the many busi- nesses, both large and small, that make up the remanufacturing industry. Th e group recently launched an s Sales & Marketing Council. education and awareness campaign called Manufactured Again. Th e pur- pose of the campaign is to heighten the understanding and acceptance of remanufacturing. Th e group has developed a defi ni- taken time to defi ne reman because several survey respondents commented on the need for not only a defi nition, but a set of standards. "At one point our industry should consider a set of standards for remanufacturing. As it stands now, the term means many dif- ferent things to many diff erent people, one respondent said. MERA is going beyond just defi ning what reman is. Th e association also is " to vehicle owners, and the eff orts of MERA are positive steps in spreading the word about the value of remanufac- tured products. Th e group is working to make sure that when you sell a remanufactured Defi ning remanufacturing and developing a certifi cation process are the next steps in its growth. developing a certifi cation program "that will let customers know that reman parts from MERA member companies are truly remanufactured. will defi ne minimum process criteria for products to be eligible for certifi cation. Th is is good news, especially since According to MERA, the program " tion of remanufacturing: a standardized industrial process that recovers and 2 reman products have so many advan- tages and benefi ts. Reman is a sustain- able activity. Products that otherwise would be scraped are reused. MERA says remanufacturing con- product to one of your customers or install a reman part on a customer's vehicle you have some assurance that the part is of high quality and will be reliable. And in many cases it will be even better than the original part. Now that is the kind of eff ort we can all get behind. also contributes local manufacturing jobs at a time when job creation is vi- tally important. And it seems to me that that is the kind of publicity the trucking industry could use. Reman has a great deal to off er tributes signifi cantly to the reduction of CO2 and landfi ll wastes as well as con- TRUCK PARTS & SERVICE | February 2012 Denise L. Rondini, Executive Editor

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