more convenient for us: We don't have to fi nd the puncher and punch a card.
"Aſt er 10 purchases they can have $1.50 off a pastry or ice cream scoop or use it for a free beverage,
"
coff ee specials monthly so customers return as the promotions come up. "Also we're going to start putting up the bean of the month on there, so customers know at the beginning of the month what kind of bean specials we have.
CUSTOMIZED PROGRAM Heartland off ers loyalty soſt ware for a merchant's register
High school students were rewarded in a recent promotion. " Ledee says. K&F announces
"
or POS system. "We off er an enhanced loyalty program that includes a one-on-one marketing consultation to assist merchants in building a loyalty program based on their specifi c business needs, customized merchandising materials, employee training recommendations and quarterly reporting reviews," says Edmondson. Once a loyalty program is in place, merchants need to
Gift and loyalty cards can make a visitor into a regular
customer. Photo courtesy of Heartland Payment Systems
continue to be aggressive in marketing their businesses. "Loyalty programs are most eff ective when you are actively engaged in keeping the program fresh," Edmondson says. "Starting a loyalty program with a 'set it and forget it' attitude won't allow you to keep up with changes in the marketplace and achieve your objectives.
they promote their business," he adds. "We can partner with direct mail services to reach new customers. Merchants also use email marketing, on-location merchandising, and even co-promoting with another local business that can refer their customers to the partnering business." Weygandt wonders if he might have added too many Belly
rewards for frequent sippers. "I'm trying to fi gure out how scared we should be whether someone's going to take that trip to Napa or not." SCR
"Lots of small business owners are very creative in how
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