REGIONAL UPDATE
a year. It features coff ee from Cultivar Coff ee in Dallas, which roasts Cafe Cohen's beans weekly. One key challenge Cohen has faced since opening the shop
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is getting enough time to keep his social media and web eff orts active: "I didn't realize when I started this how little time a coff ee shop owner gets in front of the computer.
SOUTHWEST
Press Coffee Roasters Phoenix, Ariz.
the homepage of Press Coff ee Roasters in Phoenix, www. presscoff eeaz.com. Th e black-and-white opening page features a large bird of prey, taken from the middle of the shop's logo. Th e interior pages are more conventional, with color photos and videos, but the design is still sleek and clean with lots of black and gray. Th e current site was designed in late 2011, replacing a site that had existed since the store opened in 2008. "We wanted to update the look," says Alex Mason, the shop's
Stark, clean, and dramatic are great words to describe
black tables, light gray walls and lots of natural light. Th e design was created by local fi rm Tornado Design.
Mason says the designer was in tune with Press Coff ee Roasters' feel and look, so the design process went smoothly. Key to the success of the site is connection to the shop's
general manager. "Th e previous design didn't really fi t the image of the shop itself.
Th e new design does match the look of Press Coff ee Roaster shops (there are two locations), which is clean and crisp, with
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encourages customers to mention the daily magic words and get a discount.
" Mason says. Th e site also links to the shop's Facebook account, which
"Anything that gets your name out there is helpful," Mason says.
the spring, a process Mason calls "really pain-free.
to brew at home—roasted by Press Coff ee Roasters, of course—or equipment, such as a pour-over coff ee brewer. Press' newest location, opened in Sky
Press added e-commerce to the site in " Now customers can buy coff ee
social media eff orts. For example, several employees have access to Press' Twitter account and tweet as appropriate. "If something tastes particularly good that day they'll tweet about it,
Harbor Airport in July, does not off er retail coff ee bean sales, so staff there direct interested customers to the website. Is the site doing what Mason had hoped? "It's defi nitely starting to," he
says. "We don't have as much traffi c as we'
Quality pass thru windows that minimize downtime and are easy to operate ensure a speedy drive-thru experience.
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kind of slow in the summer, so I think in the fall we think we'll get more traffi c to the website.
d like yet, but in Arizona things are " NORTHEAST
Blue State Coffee Mass., R.I., Conn.
matches the name—lots of blue! Th e shop's site, www.bluestatecoff ee.com, is uncluttered and features a rotating set
Th e website of Blue State Coff ee 28
