Cheers

Cheers October 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CONTENTS October 2012 Vol. 23 No. 8 30 22 FEATURES 22 Pair to be Different 26 Keeping it Cordial rediscovered and classic liqueurs By Kelly A. Magyarics 30 Warming up to Brandy and Cognac ON THE COVER: Owner and wine director Michael Pierce of San Francisco-based Maverick restaurant. Photography by Pat Mazzera 26 www.cheersonline.com OCTOBER 2012 | 3 the category By Michelle Paolillo Lockett New strategies for matching wine with food By Amy Sherman Inspired ideas for marketing newly released, How consumer interest in sophisticated sips and classic cocktails is driving sales in

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