STiR coffee and tea magazine

STiR coffee and tea 37 K L O T H & K Ö H N K E N T E E H A N D E L G M B H K O N S U L - S M I D T - S T R A S S E 8 j SPEICHER 1 - D -282 17 BREMEN FON + 4 9 - 4 2 1 - 3 4 8 5 2 6 4 FAX + 4 9 - 4 2 1 - 3 4 7 7 7 2 0 W W W . K K T E E . D E M A I L @ K K T E E . D E IT SUITS ALL MERCHANTS TO TRADE FAIR AND QUALI-TEA ! HATTON, Sri Lanka In consumer surveys, instant tea remains the laggard. Darlings of the resurgence include green tea. White tea. Specialty teas. Many orthodox and blends show well but manufacturers of instant tea have been slow to innovate. Mintel International reports that British tea drinkers, aged 25-34 are the most likely to drink every variety of tea tracked by Mintel. Three in four (74%) drink conventional black tea and 52% drink green. Half prefer fruit and herbals (51%) and half (50%) drink specialty black ― one of the surprising findings in the 2016 survey is that 34% of young tea drinkers drink instant tea. This is double the number for British tea drinkers: only one in five (17%) drink instant. Mintel food and drink analyst Anita Winther explains, "Consumers aged 25-34 have the wid- est repertoire of tea, which is reflective of this age group typically having a more adventurous attitude towards food and drink, with a greater tendency to seek out new foods and flavors to try." "Almost one in five (18%) of those aged between 16 and 44 who drink tea and hot drinks would be interested in trying tea crystals, compared to 6% aged 55+. Meanwhile, 10% of those aged under 45 would be interested in trying liquid instant tea concentrate, compared to 6% of those aged 55+," writes Winther. Curiosity and convenience are key to their interest. Unlike their parents, the younger generation is turning away from the traditional cup and keen to see more of an experimental approach to tea. State-of-the-Art Instant Tea By Dan Bolton Nescafé is the top instant brand globally "These tea consumers are migrating to coffee consumption via soluble coffee because it is easy to make it like tea and its cost per cup is low," he said. Nestlé's Nescafé and Nespresso brands remains the global leader with 23% of the $77 billion coffee market, but regional play- ers like India's Starbucks-Tata partnership are introducing millions to coffee. Single serve is how to reach these new coffee consumers according to Aguinal- do José de Lima, institutional relations di- rector of ABICS (Brazilian Soluble Cof- fee Industry Association). He said that "instant coffee will take advantage and grow with the single-dose segment, espe- cially final products with coffee and milk blends, cappuccinos, among others." This explains a growth rate of 3.6% in the last 7 years (2009-2016) in both at-home and out-of-home segments, according to Neumann Kaffee Gruppe Statistics. The recently published report by IMARC, "Instant Coffee Market: Global Industry Trends, Share, Size, Growth, Oppor- tunity, and Forecast 2017-2022," states that Instant tea factory operated by Hayleys Group, Sri Lanka

• Cover