GeoWorld October 2012

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Vol. 25, No. 10 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Integrated Content EDITOR IN CHIEF, GEOWORLD, GEOPLACE.COM AND GEOREPORT Todd Danielson, CHIEF NEWS CORRESPONDENT L. Scott Tillett EDITORIAL AND SOCIAL MEDIA ASSISTANT Kelly Thomas GeoTec Event CONFERENCE SHOW MANAGER Katie Smith, CONFERENCE PROGRAM MANAGER Todd Danielson, Contributing Editors Peter Batty, Joseph K. Berry, Ron Bisio, Mark Dolezel, Ron Lake, Janet Jackson, Mark Reichardt, Erik Shepard, Daniel Sui, Nigel Waters, Patrick Wong Editorial Advisory Board Dan Adams TOMTOM Peter Batty UBISENSE Tim Case AUTODESK INC. Jack Dangermond ESRI Charles H. Drinnan EWAM ASSOCIATES Jim Farley ORACLE CORP. Connie Gurchiek TRANSCEND SPATIAL SOLUTIONS William Holland REDGIANT ANALYTICS INC. Anup Jindal RMSI Roy Kolstad NAVTEQ Ron Lake GALDOS SYSTEMS David Linden SAIC Xavier Lopez ORACLE CORP. Dale Lutz SAFE SOFTWARE Carey Mann BENTLEY SYSTEMS INC. Carl Reed OPEN GEOSPATIAL CONSORTIUM INC. Walter S. Scott DIGITALGLOBE David Sonnen IDC Mladen Stojic ERDAS INC. Steve Woolven APPLANIX CORP. Production PRODUCTION DIRECTOR Mary Jo Tomei, ART DIRECTOR Kathleen Sage, Advertising WORLDWIDE ADVERTISING ACCOUNTS MANAGER Craig Miller,, 213-596-7228 List Rental, Reprint Marketing Services Cheryl Naughton, M2MEDIA360 CEO/PRESIDENT Marion Minor VICE PRESIDENT, FINANCE AND OPERATIONS Gerald Winkel VICE PRESIDENT, CIRCULATION AND COLLATERAL SERVICES Joanne Juda-Prainito PRODUCTION AND OPERATIONS DIRECTOR Mary Jo Tomei GeoWorld is published monthly by M2MEDIA360, a Bev-Al Communications Company. Authorization to photocopy items for educational, internal or personal use, or specific clients, is granted by M2MEDIA360, provided appropriate fees are paid prior to photocopying items, please contact Cheryl Naughton, M2MEDIA360 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Phone: (847) 720-5600 Fax: (847) 720-5601 e-mail: Web: CIRCULATION: For subscription inquiries and customer service questions please call 845-856-2229. © 2012 BY M2MEDIA360 All rights reserved. ISSN# 0897-5507 Canadian GST# 82917 9944 RT 0001 Canadian CPM #1528653 Single Copy Price U.S $8.00, Single Copy Price Canada/Mexico/Foreign $12.00 2 GEO W ORLD / OCTOBER 2O12 GeoWorld Services GeoWorld Online Visit GeoWorld at for online reviews, features, news, classified ads and event listings. GeoMarketplace The GeoMarketplace resource directory provides an easy means to connect with product and services vendors. Indexed listings of imagery, data, data conversion, hardware, mapping/surveying, mobile mapping, software development and Web services will appear monthly. Contact Cheryl Naughton at for more information. Reprints Order custom reprints of GeoWorld columns and features on glossy magazine stock in black and white or full color, individualized with company logos, photos or advertising insertions. For reprints, please contact: Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail Advertising To advertise in GeoWorld, contact Craig Miller, worldwide advertising accounts manager [213-596-7228,]. Subscriptions To order a GeoWorld subscription, visit the magazine's Web site ( To report an address change or correct circulation problems, contact Customer Service [845-856-2229]. List Rental Order custom mailing lists from GeoWorld if you are looking for professionals in the geospatial industry working with GIS applications in government, utilities, education and the private sector. Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail All names are proven direct-mail responsive, and they are all selectable by title and business. One phone call will guide you toward the best list choices for your needs. FROM THE ARCHIVES GeoWorld magazine has built a reputation as a trusted source of information with consistently forward-looking and authorita- tive content. We were the first publication to address the needs of the GIS user community, and we have enjoyed much success as the industry "found its footing" and expanded into a wide range of disciplines. We feel lucky to have served a dedicated readership for more than two decades. The content of each GeoWorld issue has been posted online at since 1996. This rich resource provides perspective on technology development and clear relevance to the challenges faced today. To highlight some of the infor- mational resources available, each issue will feature archived stories relating to that issue's cover story. Simply click on "Articles & Archives" at the top of the menu bar on, and type in a few of the key words from the following list to find the full article on our site. BY JEFF EISMAN October 2011 From Disaster Response to Relief and Development: An Integrated GIS Approach for Nonprofit Organizations By Jeff Eisman April 2011 Mobile GIS to the Rescue: Coping with Destruction, Working toward Recovery By Brian Wienke October 2010 GEOINT: The Foundation for Layered Intelligence By John Olesak Response to Relief and Development From Disaster An Integrated GIS Approach for Nonprofit Organizations 18 G E O W O R L D / O C T O B E R 2 O 1 1 (18-21) samaritan feature GEO1011tddn.indd 18 11/2/2011 3:44:15 PM BY MATTHEW SIMON G Health Response Ad GvIanSce/s PGubPliSc Mobile 18 G E O W O R L D / A P R I L 2 O 1 1 Mobility/GPS Special Issue IS technology is offering important new help in public-health data collection and analysis, and North Carolina is at the forefront of developing GIS in the service of public health. In particular, the state benefits from the Spatial Health Assessment and Research Program (SHARP), a part of the University of North Carolina Center for Public Health Preparedness (UNC CPHP). SHARP assists public-health service agencies with data collection and spatial analysis projects by pro- viding GIS technical assistance and consultation, training and survey support related to emergency preparedness or other communitywide or regional public-health concerns. Evidence-Based Medicine Public-health studies examine patterns of health and illness and associated factors at the population level. They're a cornerstone of public-health research and help inform evidence-based medicine for identifying risk factors for disease. Household surveys of public health using GIS technologies are carried out reasons, including estimating the burden of dis- ease as well as recording attitudes toward health care, use of health services and coverage of inter- ventions. These surveys often are conducted in cluster-sampling studies by teams. Cluster sampling enables cost-effective surveys in a geographically dispersed population by sampling a relatively few number of households to get a represen- tative idea of what the needs are in an area. It's used when telephone interviews may be insufficient for a variety of reasons. For example, some 20 percent of people in the United States have replaced land lines with cell phones, and people aged 18 to 25 years are among those most likely to be missed by a traditional phone survey. In addition, face-to-face interviews generate better rapport between interviewer and respondents, which can yield more accurate results and increase the survey response rate. In North Carolina, cluster-sampling interview teams assisted by Team Epi-Aid, an award-winning volunteer group at the University of North Carolina Gillings School of Global Public Health, have begun conducting sam- pling using Ashtech handheld MobileMapper 6 GPS/ GIS devices to navigate to designated survey sites Mobility/GPS Special Issue Survey locations were mapped in relation to flood damage in Georgia's Cobb and Douglas counties. A P R I L 2 O 1 1 / W W W . G E O P L A C E . C O M 19 and collect point-specific field data. The survey methodology used to conduct community assess- ments has been developed by the Centers for Disease Control and Prevention into a surveillance toolkit: Community Assessment for Public Health Emergency Response. This random cluster-sampling method was inte- grated into a survey site-selection toolkit by the North Carolina Division of Public Health's Office of Public Health Preparedness and Response, and North Carolina Public Health Regional Surveillance Team (PHRST) 5. This toolkit generates a toolbar that runs for a wide variety of Health Mapping Humanitarian Relief

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