Stateways Nov-Dec 2012

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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Advertorial Extends The Night Kahlúa® Midnight™ Business Briefs By: Michelle Sanders, Brand Director Kahlúa, Pernod Ricard USA Innovation is a priority for the world's #1 selling coffee liqueur. Most recently, the brand upgraded its packaging, launched new ready to drink cans and debuted limited release Kahlúa Gingerbread and Peppermint seasonals. Now Kahlúa is reinforcing its commitment to brand innovation with a match-up like no other. New Kahlúa Midnight combines black coffee with the smooth taste of sugarcane rum from the Veracruz region of Mexico. Its higher proof, slightly sweet taste from an iconic and trusted brand, raises the bar on sweet straights by offering the ultimate shot of rum and black coffee for bar owners and consumers to keep the party going, even after the clock strikes twelve. The "shot" culture is in full swing. More and more, however, consumers are asking for shots with sweeter taste pro- files. Kahlúa Midnight offers the perfect balance of sweetness and black coffee for consumers out to party the night away. It is delicious served from the bottle as a chilled shot followed with a slice of orange for a delicious finish, or it can be mixed in a range of signature shot recipes. Kahlúa Midnight is the perfect choice for retailers and on-premise operators looking to capitalize on the growth of sweet straights and keep their customers happy long into the night. Suggest one of these Delicioso Kahlúa Midnight shot recipes or visit for more cocktail suggestions: GORDITO 1 part Kahlúa Midnight™ 1 part ABSOLUT® 1 part Irish stout Add Midnight and vodka in a cocktail shaker. Add ice, shake and strain into a shot glass. Top with stout. MIDNIGHT BIRTHDAY PARTY 1 part Kahlúa Midnight™ 1 part whipped cream vodka Whipped cream and sprinkles Shake vodka and Midnight together with ice and strain into shot glass. Top with whipped cream and sprinkles. Happy birthday! The Iowa Program for Alcohol Compliance Training was launched by the Iowa Alcoholic Beverages Division (ABD) in February 2012. Since then, "nearly 9,000 users have logged onto the program and received certification," said ABD Administrator Stephen Larson. "That's thousands of citizens, licensees, clerks and servers that have been educated on responsibly providing age restricted products to consumers in Iowa." The result: a 16% reduction in sale-to-minor citations for selling beverage alcohol to underage persons over the first six months of the program ….Campari has bought a 81.4% controlling stake in Lascelles deMercado & Co., the Jamaican producer of Appleton Estate Rum. The Milan-based company also said it would make an additional offer for all the outstanding shares. The purchase price was reported as $414.8 million. Besides Appleton Estate Rum, Campari also gets control of Wray & Nephew and Coruba rums….The Anchor Distilling Co. was named exclusive U.S. importer for Hine Cognacs…. Ireland's C&C Group announced plans to acquire Vermont Hard Cider Co. LLC, maker of the best-selling Woodchuck brand in the U.S., for $305 million. The pending acquisition occurs as sales of hard cider have grown dramatically over the past two years in the U.S. ... V2 Wine Group of Sonoma, CA, and West Coast Wine Partners of Napa, CA, announced a sales and marketing partnership. Under the terms of the agreement, V2 Wine Group will manage the distribution network of West Coast Wine Partners' Valley of the Moon Winery and Lake Sonoma Winery brands throughout the U.S. West Coast Wine Partners acquired the two brands along with the historic 60-acre Madrone Vineyards property in Sonoma Valley from F. Korbel & Bros. this past August….Pernod Ricard USA and Corby Distilleries Ltd. inked an agreement giving Pernod the exclusive right to represent Wiser's Canadian Whisky and Polar Ice Vodka in the U.S.; Pernod Ricard USA has also expanded dis- tribution of its Olmeca Altos 100% Blue Agave Tequila to California, Oregon, Massachusetts, Michigan and Indiana, with other markets to come next year…. Sidney Frank Importing Company was appointed the exclusive importer and distributor of the entire line of New Zealand- based VnC ready-to-serve products in the U.S.... Claudia Schubert was appointed president, Diageo Chateau & Estate Wines. Her position as vice president, Control States West, overseeing Diageo's spirits sales in Michigan, Ohio, Iowa, Oregon, Idaho, Montana, Utah, Wyoming and Washington, is being taken by Rich Rubenstein…. Aveníu Brands has appointed Cory Sibley as national sales director…. Serrallés USA, exclusive distributor of Don Q Rums, has named Greg Ellison as director of national off-premise chains… Jameson Irish Whiskey, the world's number one selling Irish whiskey, has expanded distribution of Jameson Black Barrel to New Jersey, Connecticut, Illinois, Washington, D.C. and Massachusetts following a successful debut in New York in 2011…. American Beverage Licensees (ABL) has released a new study on the overwhelmingly positive economic impact that America's beer, wine and spirits retailers have on jobs, taxes and the overall economy. The 2012 Economic Impact Study of America's Beer, Wine and Spirits Retailers underscores the significant role that retail beverage licensees have on the national, state and local economies by providing nearly 1.45 million direct jobs. The total economic impact of America's beer, wine and spirits retail industry is more than $184 billion….Wines of Chile USA has launched a new website dedicated specifically to the needs of the trade,, which includes information such as staff training and educational materials in print, PowerPoint and video for- mats, a searchable database of wine ratings, access to a large gallery of downloadable photos, and more. DA TELINE

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