Good Fruit Grower

December 2012

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GOOD JOB Industry people in the news. For the full stories, go to www.good Call for: • TREES • ROOTSTOCK • INTERSTEMS • BENCH GRAFTS • SLEEPING EYES • ROYALTIES P Pear Bureau Northwest names Meijer Retailer of the Year ear Bureau Northwest, the nonprofit market- ing organization that rep- resents the 1,600 fresh pear growers of Oregon and Washington, has named Meijer as the 2012 Pear Retailer of the Year for its pear merchandising program. According to Kevin Moffitt, president of Pear Bureau Northwest, Meijer put a mix of Bob Koeher, Lead Regional Marketing Manager for Pear Bureau Northwest, presents the Pear Retailer of the Year award to representatives from Meijer, along with Kevin Moffitt at right. tactics into play that led to a 15.8 percent increase in its pear sales over the year. Carry- ing ripe pears on display and maintaining a conditioned pear program were key strategies Meijer used, Moffitt said. Meijer maintains large, eye-catching, competitively priced pear displays with multi- TOP QUALITY VIRUS TESTED VERY COMPETITIVE PRICING CONTRACTS FOR 2013, 2014, 2015 Custom Contracted Apple, Pear, Cherry & Peach Trees • • Order 2015 rootstocks for trees and 2014 dormant eyes now Time to order 2014 Bench Grafts and decide on 2014 Bench Graft Scions Paul Tvergyak: 509-669-0689 We ship nationwide, so please call for price and availability! 509/662-6931 1261 Ringold Rd., PO Box 300 • Eltopia, WA 99330 6 DECEMBER 2012 GOOD FRUIT GROWER 1932–2012 J. Franklin Howell, F ormer U.S. Department of Agriculture researcher Dr. Franklin Howell died on Octo- ber 21, 2012, at the age of 80 at his home in Salt Lake City, Utah. Howell served as an entomologist for the U.S. Department of Agriculture in Yakima, Washington, for over 30 years, publishing much of his work in books and journals, including many in Good Fruit Grower magazine. During his lifetime, he was in charge of several research projects in India and Pakistan as well as an extended study in Tunisia. Howell did his undergraduate work at Brigham Young Uni- versity, then graduated with a PhD from Washington State University. Survivors include his wife, Luella, and their children, Tamara, Bryan, and Loren. ple pear varieties offered together, both organic and conventional, in two sizes, in bulk and in bags, and positions pears at the front of the produce department to increase visibility for this high-impulse-purchase fruit. Meijer is a regional marketer with more than 200 superstores and 60,000 employees in five Midwestern states—Michigan, Ohio, Indiana, Illinois, and Kentucky. It ranks 13th on the Forbes list of America's largest private companies. It's owned by the Meijer family, started by Dutch immigrant Hendrik Meijer, who opened his first store in Greenville, Michigan, in 1934. The Pear Retailer of the Year Award was established by Pear Bureau Northwest in 2011, when Demoula's Market Basket was the recipient. The Pear Bureau's team of regional marketing managers selects the annual recipient based on sales performance, creativity in pear merchandising, and overall excellence in supporting the pear category. Honor- able Mentions for 2012 are Dierbergs, Lewis Food Town, Sprouts Farmers Market, TOPS Markets, and W. Lee Flowers (IGA). s QUALITY FRUIT TREES ! HIGHEST photo courtesy of pear bureau northwest

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