GeoWorld November 2012

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Integrated Content EDITOR IN CHIEF, GEOWORLD, GEOPLACE.COM AND GEOREPORT Todd Danielson, L. Scott Tillett Kelly Thomas CHIEF NEWS CORRESPONDENT EDITORIAL AND SOCIAL MEDIA ASSISTANT GeoTec Event CONFERENCE SHOW MANAGER Katie Smith, CONFERENCE PROGRAM MANAGER Todd Danielson, Contributing Editors Peter Batty, Joseph K. Berry, Ron Bisio, Mark Dolezel, Ron Lake, Janet Jackson, Mark Reichardt, Erik Shepard, Daniel Sui, Nigel Waters, Patrick Wong Editorial Advisory Board Dan Adams TOMTOM Peter Batty UBISENSE Tim Case AUTODESK INC. Jack Dangermond ESRI Charles H. Drinnan EWAM ASSOCIATES Jim Farley ORACLE CORP. Connie Gurchiek TRANSCEND SPATIAL SOLUTIONS William Holland REDGIANT ANALYTICS INC. Anup Jindal RMSI Roy Kolstad NAVTEQ Ron Lake GALDOS SYSTEMS David Linden SAIC Xavier Lopez ORACLE CORP. Dale Lutz SAFE SOFTWARE Carey Mann BENTLEY SYSTEMS INC. Carl Reed OPEN GEOSPATIAL CONSORTIUM INC. Walter S. Scott DIGITALGLOBE David Sonnen IDC Mladen Stojic ERDAS INC. Steve Woolven APPLANIX CORP. Production PRODUCTION DIRECTOR Mary Jo Tomei, ART DIRECTOR Kathleen Sage, FROM THE ARCHIVES GeoWorld magazine has built a reputation as a trusted source of information with consistently forward-looking and authoritative content. We were the first publication to address the needs of the GIS user community, and we have enjoyed much success as the industry "found its footing" and expanded into a wide range of disciplines. We feel lucky to have served a dedicated readership for more than two decades. The content of each GeoWorld issue has been posted online at since 1996. This rich resource provides perspective on technology development and clear relevance to the challenges faced today. To highlight some of the informational resources available, each issue will feature archived stories relating to that issue's cover story. Simply click on "Articles & Archives" at the top of the menu bar on, and type in a few of the key words from the following list to find the full article on our site. November 2011 Just Let Go: Dublin, Ohio, Unlearns to Learn Web Mapping BY BRANDON B. BROWN Just L Go et By Brandon B. Brown Dublin, Ohio, UNLEARNS to LEARN Web Mapping August 2011 Buffalo Overlook: A Citywide GIS Tracks Public Works A Dublin, Ohio By Eric Brady 26 November 2010 Government GIS Can Overcome a Changing Economic Climate s ubiquitous, consumer-level mapping transformed the general public's BRADY literacy level, more BY ERIC geographic pressure than ever has been placed on public agencies to offer timely and accurate data as well as a user experience that easily and elegantly answers questions. And it has to be available on whatever device happens to be at the consumers' hand. The expectation is to find without looking, understand without learning and, all the while, be mildly entertained. To accommodate this more-demanding audience, geospatial professionals have to think differently, make compromises to some ideals and help customers "unlearn" some things they have been taught about GIS. It's a challenge that customers have issued and one the public GIS industry must answer. There certainly are business cases where a somewhat "traditional" Web GIS application is necessary, especially for internal uses. Customers must be able to get all the data at anytime, but there's growing demand for something different. Elegant and highly focused applications are becoming a standard to meet specific business cases. These applications may only do one thing, but they do it very fast and succinctly. Enterprise GIS 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Web Strategy Vol. 25, No. 11 G E O W O R L D Government Special Issue / N O V E M B E R 2 O 1 1 (26-29) Dublin feature GEO1111tdDN.indd 26 11/21/2011 11:25:54 AM By Shawn McLeod 18 G E O W O R L D (18-21) buffalo feature GEO811tddn.indd / A U G U S T 2 O 1 1 18 Advertising 8/25/2011 11:02:21 AM WORLDWIDE ADVERTISING ACCOUNTS MANAGER Craig Miller,, 213-596-7228 List Rental, Reprint Marketing Services Cheryl Naughton, M2MEDIA360 CEO/PRESIDENT Marion Minor VICE PRESIDENT, FINANCE AND OPERATIONS Gerald Winkel VICE PRESIDENT, CIRCULATION AND COLLATERAL SERVICES Joanne Juda-Prainito PRODUCTION AND OPERATIONS DIRECTOR Mary Jo Tomei GeoWorld is published monthly by M2MEDIA360, a Bev-Al Communications Company. Authorization to photocopy items for educational, internal or personal use, or specific clients, is granted by M2MEDIA360, provided appropriate fees are paid prior to photocopying items, please contact Cheryl Naughton, M2MEDIA360 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Phone: (847) 720-5600 Fax: (847) 720-5601 e-mail: Web: CIRCULATION: For subscription inquiries and customer service questions please call 845-856-2229. © 2012 BY M2MEDIA360 GeoWorld Services GeoWorld Online Visit GeoWorld at for online reviews, features, news, classified ads and event listings. GeoMarketplace The GeoMarketplace resource directory provides an easy means to connect with product and services vendors. Indexed listings of imagery, data, data conversion, hardware, mapping/surveying, mobile mapping, software development and Web services will appear monthly. Contact Cheryl Naughton at for more information. Reprints Order custom reprints of GeoWorld columns and features on glossy magazine stock in black and white or full color, individualized with company logos, photos or advertising insertions. For reprints, please contact: Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail Advertising To advertise in GeoWorld, contact Craig Miller, worldwide advertising accounts manager [213-596-7228,]. Subscriptions To order a GeoWorld subscription, visit the magazine's Web site ( To report an address change or correct circulation problems, contact Customer Service [845-856-2229]. List Rental Order custom mailing lists from GeoWorld if you are looking for professionals in the geospatial industry working with GIS applications in government, utilities, education and the private sector. Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail All names are proven direct-mail responsive, and they are all selectable by title and business. One phone call will guide you toward the best list choices for your needs. All rights reserved. ISSN# 0897-5507 Canadian GST# 82917 9944 RT 0001 Canadian CPM #1528653 Single Copy Price U.S $8.00, Single Copy Price Canada/Mexico/Foreign $12.00 2 G E O W O R L D / N O V E M B E R 2 O 1 2 Government Special Issue

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