STiR coffee and tea magazine

STiR coffee and tea 47 E DETHLEFSEN & BALK Your competent partner for: Tea, Coffee, Confi serie & Acessories Enjoy the advantages of using an all-in-one supplier with a selection of more than 600 standardised tea varieties, 50 manufactory coffee qualities, an exclusive confi serie assortment and a world-wide leading range of accessories. Visit us at the WORLD TEA EXPO June 12-14, 2018 Las Vegas Convention Center Booth 715 Dethlefsen & Balk GmbH Hermann-Wüsthof-Ring 16 21035 Hamburg Germany Phone: ++49 (0)40 73 10 73-0 office@db-hh.de www.dethlefsen-balk.de Dethlefsen & Balk Inc. 1005 N. Commons Dr. Aurora, IL 40506 USA Phone: 001-(630)-851-8549 info@dethlefsen-balk.us www.dethlefsen-balk.us Tea is now very much part of the carbonated soft drink market, blends, lattes, pre- mium ready-to-drink (RTDs), and cold juices. It underlies the move from matcha as a premium green tea to a ubiquitous ingredient in baked goods, ice-cream, tea blends, beer, and even matcha breakfast waffles. It's not easy to answer the question: Is there any segment of foods and drinks that doesn't include matcha as a major growth factor? As with nitro, a marketing highlight is its smoothness and fresh, natural composition and its high, healthy level of anti-oxidants – that is, its tea-ness. This variety doesn't seem a haphazard shuffling of categories and blurring of boundaries. There are four core drivers apparent across the innovations: consumer de-segmentation, ingredient discrimination, supply chain integrity, and out-of-home experiences. Very roughly, these come together as consumers vary widely in their taste preferences, with millennials the growing target, the drinks that appeal to the heterog- enous drinkers rely more and more on an immense range of botanicals and ingredients that are naturally natural in the consumer's mind. Food safety and quality assurance are absolute priorities. Beverages are part of a wider experience and corresponding ser- vice locations. Foodies, bar patrons, exercisers, and drop-in shoppers increasingly dine away from home and want a menu of beverage choices to enhance their experience, not just a tea or coffee list. Consumer de-segmentation Traditional customer/product distinctions no longer apply: tea versus coffee drink- ers, caffeinated/caffeine-free products or pub versus gym or restaurant or coffee-tea house as serving setting. It is noteworthy that there are two clear major taste-choosers – taste-makers. The main one is the ultra-high growth market in Asia of millennials and younger age groups. They are the force behind bubble tea and cheese teas. Their flavor biases are for smoothness above all plus a lack of bitterness – a substantial blockage to building a new generation of traditional tea drinkers. They enjoy a light and lingering sweetness in their taste preferences. Their flavor values are for variety, personalization, originality, customization, and lots of zest. They have become the missing generation in the traditional tea market. In China, they created the boom in bubble teas, cheese tea, and to a lesser degree, matcha while that for traditional green teas remains static. In Britain, sales in its established black tea market base are dropping and dropping. Fairly uniformly, they don't like the bitterness of tea. Cheese tea entrepreneur Nie Yunchen, c.e.o. at Hey Tea, captures this: "We wanted to add a new flavor that young people would like." He adds that the rich foam makes tea taste even better. The teas can be customized with low-fat and low sugar toppings and fresh fruit. Bubble teas stand out for their variety and versatility. Many Nonorganic Colorings Sunset in Four Years Seventeen nonorganic food colorings now permitted by the USDA's National Organic Program will sunset in 2022. Manufacturers using these "organic compliant" (nonorganic) colors in their products will need to reformulate with the certified organic version by June 27, 2022 if they plan to continue using the USDA organic seal on their prod- ucts, explains Sue Ann McAvoy global regulatory specialist with Sensient Food Colors. "Eventually all colors in products featuring the USDA organic seal will need to be certified organic," she writes. "As we get closer to the sun- set expiration date of the 2022 colors, the national list will certainly shrink. Colorings include: Beet juice extract, colors from black currant juice, blueberry juice, carrot juice, cherry juice, chokeberry juice, elderberry juice, grape juice color and grape skin extract color, paprika color, pumpkin juice color, purple potato juice, red cabbage, red radish, saffron, and turmeric extract color.

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