Issue link: http://read.dmtmag.com/i/100792
sell to neighboring wineries. The Jamesport winery staff meets weekly to discuss all business issues, from customer service to cash flow. ���It���s all connected,��� Goerler said. While maintaining a healthy cash-flow level is important, not all cash flow is the same. Rising cash-net income and adjustments for non-cash income-statement expenses (such as depreciation) is typically preferred. A cash-flow increase due to not meeting the company���s financial obligations, such as taxes, will ultimately prove to be counterproductive. CHECK THE FORECAST ���Everyone���s a slow payer right now. It���s vital to make as exact a sales forecast as possible and plan accordingly,��� said Joseph Antonini, chairman and co-founder of the Andretti Winery in Napa Valley and a former chairman and chief executive officer of Kmart. ���We had to re-think our distribution methods. This is at the heart of running a winery.��� In response to sluggish receivables, Antonini pushed for greater on-premise, wine club and direct sales, and for increasing events such as winery tours while reducing the winery���s dependence on distributors. Better-managed companies tend to collect revenue Joseph Antonini of Andretti Winery increased cash flow by offering more winery events. Most of the world���s finest wines are made in concrete. Let us know when you���re ready... concretewinetanks.com 120 V I N EYARD & WINERY MANAGEMENT | Jan - Feb 2013 888.807.4575 w w w. v w m m e d i a . c o m