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since gone after After winning Houlihan���s book tells the story of the the young/novseveral ���Hot successful Barefoot wine brand. ice market, but Brand��� awards as Houlihan said, and setting up ���We were the Gallo for Barefirst board up on foot���s explosive that wave." growth, Houlihan Since acquircontinues his ing Barefoot Celentrepreneurial lars in 2005, Gallo ways. At Houlihas rapidly built han and Jones, he production to 8.1 and Martin Jones million cases as of ��� a Barefoot alum 2011. In June of ��� advise producthat year, Chicagoers, import agents based Symphonyand distributors IRI Group reported on how to manthat Barefoot was age their operathe No.1-selling tions. Houlihan is table wine in U.S. a frequent speaker food, drug and conon branding and venience stores, marketing, and in racking up nearly January 2013 was $255 million in sales scheduled to release the during the previous book ���The Barefoot Spirit: How 52 weeks. That was Hardship, Hustle, and Heart Built a up 27.4% from the year before. Bestselling Wine,��� co-authored by Harvey and collaborator Rick Kushman (www.thebarefootspirit.com). In it, they tell the story of ���a little winery that broke all the rules, and left its footprints all over the industry,��� and offer advice for others in the wine business. We talked to Houlihan about what vintners ��� and potential vintners ��� can learn from the Barefoot story. Vineyard & Winery Management [ V&WM ] In the book, you write about the ���the Barefoot spirit��� that guided you and Bonnie through the stages of building your business. How do you define that ���spirit?��� Michael Houlihan [ MH ] ���The Barefoot spirit��� means you have to believe that you are going to be successful, no matter what happens. You���ll have setbacks, surprises and challenges every day, and you have to get through them to get to success. You can���t be stopped if you have this attitude. We started the company in the You Store Your Barrels Here Not Just Because Of The Cost Savings You Store Your Barrels Here Because Of Quality Our Service Allows You To Manage The Details of Your Winemaking While Allowing You to Focus The Most Important Goal Selling Your Wine Your Trusted Cellar Master www.BarrelCare.com | 707-254-1985 1075 Golden Gate Drive | Napa, CA 94558 w w w. v w m media.com J a n - F e b 2 0 13 | V I N E YA R D & W I N E RY M A N A G E M E N T 129