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The Vision Markus Bokisch of Unified Symposium 2013 Midwest Grape & Wine Conference Preview Dealing with Vine Shortages ON THE COVER: Through his wines and vineyards, Markus Bokisch is giving the Lodi region a Spanish accent. Photos: Dan Mills, www.danmills.com 64 80 The Trade Show Issue JANUARY - FEBRUARY 2013 108 | VOL.39 NO.1 COVER STORY 42 The Vision of Markus Bokisch Lodi innovator aims to change perceptions of the region���s grapes and wines. By Tina Caputo TRADE SHOW FOCUS 80 Unified Wine & Grape Symposium Exhibitor Survey Cautious optimism among industry suppliers continues. By Tina Caputo 102 2013 Midwest Grape & Wine Conference Preview An exclusive look at this year���s sessions, social events and trade show. VINEYARD & WINERY 48 Harvest 2012 Major U.S. wine regions report a largely ���normal��� year. By Glenn McGourty, Sean Sullivan and David Falchek 64 New Shoots Follow Vine Shortage Supplies are still available for 2013, if you know where to look. By Cynthia Rosi 70 70 Negociant Brands Navigate Supply Challenges Grape and wine shortages inspire creative sourcing strategies. By Ted Rieger 76 The Benefits of Real-Time PCR Technology delivers sensitive detection of grapevine viruses. By Anna-Liisa Fabritius, Ph.D., and Lana Dubrovsky MANAGEMENT 108 There���s a (Wine) App for That Are winery applications worth the resources it takes to produce and maintain them? By Paul Mabray 112 Searching for Balance Expansion signals a shift as wineries heat up real estate market. By Deborah Parker Wong 118 Managing Cash Flow How to deal with slow-paying customers. By Joseph Finora 4 V I N E YA RD & WINERY MANAGEMENT | Jan - Feb 2013 w w w. v w m m e d i a . c o m