Total Landscape Care Digital Magazine
Issue link: http://read.dmtmag.com/i/104399
fieldreport: FieldReport: news, trends & cool stuff What the Experts are Saying Here's what got these pros through the recession W hile on the Landscaper of the Year cruise in the Bahamas, we asked the 2013 finalists and winners what helped their business survive and thrive this past year. Here's what they had to say. Rene West, Executive Landscaping, Pensacola, Florida: We merged two companies together. I bought a competitor of mine that had a heavy emphasis in maintenance, whereas we had a heavy emphasis in construction. Ours didn't taper off bad only because we were fortunate enough to win jobs that projected out two and three years. We saw the writing on the wall, and we wanted to be more into the heavy-maintenance market. We were than able to grow the maintenance side by almost 20 percent this year. Darin Brockelbank, Metro GreenScape, Charlotte, North Carolina: We doubled our advertising budget when things went down. We've seen Landscaper of the Year finalists talk and share ideas at the roundtable discussion. j a n u a r y 2013 TLC0113_FieldReport.indd 9 TotalLa nd s c a p e C a re . c o m 9 12/20/12 5:27 PM