Total Landscape Care

business bests Jump on the Social Media Band Wagon BY CAROLYN MAGNER MASON 5 ways to market your business and connect with customers T here was a time when customers found you via an ad in the Yellow Pages. But today, clients may come across your business through a variety of online venues. They can follow search results to your webpage, say hello on Facebook, share their landscape photos on Pinterest and view your videos and photo galleries all before their first cup of coffee. So how do you provide custom-content platforms to enhance your reputation and generate leads for new business? M A R C H 2013 TLC0313_BusBest2.indd 19 TotalLa nd s ca p e C a re . c o m 19 2/21/13 5:54 PM

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• Cover Story: Plant Trends for 2013: Find new varieties for your planting projects .
• Business Bests: Jump on the Social Media Band Wagon- 5 ways to market your business and connect with customers.
• Equipment Matters: Cut Back on Down Time: Enhance the life of your mower with these maintenance tips.
• Breaking Ground: Time to Socialize: Use the Internet advancements to your benefit.
• Editors Picks: Make your workday a little easier with these new products.
• Safety Watch: Chainsaw Kickback: Keep both hands on this hand-held machine.
• Landscaper of the Year Finalist: Quick Learning Curve: At a young, Michael McAfee establishes his commercial landscaping services as a thriving business.
• Chemical Care: Lights Out for Mole Crickets: Methods for controlling these Coastal Plain pests.
• Featured: Product Section: Lawn Maintenance- Equipment and products to keep the lawn looking its best year round.
• Portfolio: Crystal-Clear View: Homeowners can enjoy the view of this hardscape project from afar.