Total Landscape Care Digital Magazine
Issue link: http://read.dmtmag.com/i/113381
Wells Fargo Outdoor Solutions Program expands customers' options for Black Diamond Pavers and Landscape R oger Van Alst, owner, president and CEO of Black Diamond Paver Stones and Landscape, in San Jose, Calif., has been in business since 2004. Van Alst says his clients are pleased to hear that his company offers dependable financing from Wells Fargo Retail Services through the Wells Fargo Outdoor Solutions credit card program. "They feel comfortable financing a larger project than if they had to pay upfront," he says. Q: How does the Wells Fargo Outdoor Solutions credit card program expand your customer's choices? A: This program provides the customer more purchasing power and gives them the opportunity to pay for the project over time. When they are presented with the special financing options, they can move forward on the whole vision instead of choosing to break it down into parts. In the case where a client wants to upgrade in the middle of the project, the competitive credit limits can allow the project to continue in spite of the additional cost. Q: What kinds of financing options are available for your clients? A: Our clients are attracted to the ability to choose between promotions that feature no interest, and reduced annual percent rates and comfortable monthly payments. Q: How seamless is the process from a sales perspective? A: Our design consultants like the easy merchant enrollment process and the quick consumer application process. Most internet based or automated phone credit decisions are processed almost instantly. With just a few clicks on the internet to complete the form, our consultants can spend more of their time focusing on the project details with the client. Q: What does next year look like for Black Diamond and what role does the Wells Fargo Outdoor Solutions credit card program play in that? A: Last year we did $7 million in sales and are projecting growth to $11 million for this year. There is opportunity for even more increased sales volume when you have a good financing program that makes the process easy and offers strong back end support and customer service to the merchant. Contact Wells Fargo Retail Services to learn how the Wells Fargo Outdoor Solutions program can help build your lawn and landscape design business. 1-866-840-9445 Monday through Friday, from 8:00 a.m. to 6:00 p.m. Central Time wellsfargo.com/retailservices