Contents:
March 2013 | Volume 56 | Number 3
Cover photo courtesy of Consumer Engine Group, Briggs & Stratton Corporation
departments
6 Upfront
8 Anonymous Distributor
10 Industry News
20 In My Opinion
29 Marketplace
31 Key Distributors
34 Advertisers' Index
products
14
22 Equipment Focus:
Hedge Trimmers
24
28 Product News
18
features
14 Next-gen OPE users: Three sales strategies
when selling to Millennials
By 2030, the Millennial generation (individuals born between 1977 and 1995)
will account for a third of all homeowners. In the first article in a two-part
series, Carissa Gingras, marketing director of consumer engine and service
with Briggs & Stratton Corporation, introduces you to this next generation of
OPE users and provides you tips on how to convert them into life-long customers.
18 Finding smart ways to market your service
With several factors leading more and more of your customers to service and
extend the life of their current equipment versus buying new, ARI Product
Manager Catherine Lukas-Ter Horst provides advice on how to market your
service department and capitalize on this growing trend.
4
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