Cheers March 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Growth Brands Cheers identiļ¬es the fastest-growing wines and spirits in the U.S. By Richard Brandes W hile the U.S. economy appears to be in a modest recovery mode, the wine and spirits industry continues to pick up steam. Overall wine and spirits sales volume saw healthy growth in 2012, according to the latest statistics, just released in the Handbook Advance 2013, published by the Beverage Information Group. Total U.S. distilled spirits sales volume rose to almost 206 million 9-liter cases, representing a 3.6% gain vs. 2011 (which saw an increase of 2.6% sales volume over 2010). And overall spirits retail revenue growth (the combined dollar total of off- and on-premise sales) also increased, by a hefty 5.4% to $72.12 billion, a nearly $3.7 billion jump over 2011. Underlining the trends of the past few years, a significant part of that increase is the result of more sales activity at the premium and above-premium price segments. 26 | MARCH 2013

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