Growth Brands
Cheers identiļ¬es the fastest-growing wines and spirits in the U.S.
By Richard Brandes
W
hile the U.S. economy appears to be in a modest
recovery mode, the wine and spirits industry
continues to pick up steam. Overall wine and
spirits sales volume saw healthy growth in 2012,
according to the latest statistics, just released in the
Handbook Advance 2013, published by the Beverage
Information Group.
Total U.S. distilled spirits sales volume rose to
almost 206 million 9-liter cases, representing a 3.6%
gain vs. 2011 (which saw an increase of 2.6% sales
volume over 2010).
And overall spirits retail revenue growth (the
combined dollar total of off- and on-premise sales)
also increased, by a hefty 5.4% to $72.12 billion,
a nearly $3.7 billion jump over 2011. Underlining
the trends of the past few years, a significant part of
that increase is the result of more sales activity at the
premium and above-premium price segments.
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| MARCH 2013
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