Cheers

Cheers March 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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gastronomy trend that includes fancy cocktails producing smoky, "dry-ice like" special effects. An incident in the U.K. this past October illustrates the danger. A girl celebrating her 18th birthday at a local bar had a near-death experience after downing two "Nitro Jagermeister" cocktails. The drinks, alleged to have contained liquid nitrogen, caused such serious cold burns to her stomach that doctors had to remove the organ in a lifesaving procedure. Although the bar involved in that incident has (smartly) stopped serving its liquid nitrogen cocktails, a major legal battle is undoubtedly on the horizon. Admittedly, some flaming-alcohol injuries are caused by guests who ignite their own drinks, or by drinkers who set themselves on fire at home. But you control the actions of your bartenders, and may do so with the intent of preventing injuries—and subsequent lawsuits. SET AND ENFORCE POLICIES So train bartenders to excite and engage guests with their witty banter and dazzling personalities, not cheap carnival tricks. More important, initiate zero-tolerance policies against flaming drinks—as well as flaming food, especially anything flambéed tableside, where an errant sleeve or the bump of a chair can have disastrous consequences. And once you have the policies in place, enforce them. There is perhaps nothing so dangerous in a plaintiff's arsenal as a defendant's policy that recognizes danger but is not enforced. Exercise common sense when entertaining your guests, and they will come back to you willingly. Engage in dangerous foolishness, and they—or their next of kin—will likely come back with a lawsuit. David T. Denney is an attorney, licensed in both Texas and Tennessee, whose practice is devoted to hospitality clients. He can be reached through his firm's website at www. foodbevlaw.com. The comments provided herein are for educational purposes only, and should not be construed as legal advice. www.cheersonline.com LAST CHANCE DEADLINE EXTENDED Entries must be received by April 1, 2013 Are you Raising the Bar? Enter the 2013 Cheers Benchmark Awards Beverage Excellence for Non-Chain Hospitality Establishments Honoring the Nation's Top: Wine Bar Beer Bar Cocktail Lounge Establishments entering must operate in no more than five locations and have a primary beverage focus on the category entered. Download an entry form at www.cheersonline.com/benchmark-awards For more information, contact: Melissa Dowling Editor, Cheers at 203-855-8499 ext. 223, or Mdowling@m2media360.com

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