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Issue link: http://read.dmtmag.com/i/121500
TOP OF THE NEWS The survey results show: • Americans are more concerned about energy waste compared to other countries surveyed[1], with half of U.S. drivers bothered by people wasting energy and 54 percent seeing it as a waste of resources beyond just money. • U.S. drivers recognize the positive impact of fuel efficiency both financially and out of respect for the planet's resources. Seventy-seven percent see being fuel efficient as an important way for them to personally use resources in a more sustainable way, while 86 percent also see it as important for saving money. • While 63 percent of drivers indicate a willingness to change their driving behaviors to be more fuel efficient, nearly one in three U.S. drivers also indicated they don't know how to drive more efficiently. When it comes to maintenance behaviors, the survey showed that while most U.S. drivers take care of their vehicles' basic needs, they could do more to be fuel efficient. Items noted include: • Half of the people surveyed keep items in the trunk of their vehicles, with 23 percent using it as a permanent storage space, and • Many are not servicing their vehicle properly, with 40 percent missing maintenance checks and another one in 10 not getting regular maintenance done on their vehicles. "Shell has more than 100 years of experience showing the world's drivers how to get more out of their fuel," said Elen Phillips, vice president, Shell Fuels Sales & Marketing Americas. "From this new research, it's clear that Americans want to know more. Programs like Smarter Driving and Target One Million are extremely important in demonstrating simple changes motorists can make to their driving habits to become more fuel efficient and to save at the pump." Shell developed a Smarter Driving program for motorists to help them go further on less fuel by helping them "M.A.P." their own journey to Smarter Driving. M.A.P. stands for: www.npnweb.com n NPN Magazine • Maintenance: Perform smart maintenance before you drive; • Actions: Practice smart behaviors while you're behind the wheel; and • Products: Purchase smart products and services without sacrificing price or quality. As part of Smarter Driving, the launch of the Target One Million initiative in the U.S. means the release of an interactive, online mini-game, the Shell Smarter Driving Challenge at www.shell.us/smarterdriving. The game has been designed to be shareable across social media platforms. It shows motorists how a few simple changes to driving habits, such as ensuring proper vehicle maintenance and using high quality products, like Shell fuels and lubricants, can help them stretch their fuel purchases. To date, more than 300,000 people globally have taken the challenge. Fuel efficiency experts John and Helen Taylor, also known as the world's most fuel efficient couple, are helping launch the Target One Million initiative at the event. "We are thrilled American motorists want to learn how to drive more fuel efficiently and be kinder to their wallets at the same time," said Helen Taylor. "The Shell Smarter Driving Challenge mini-game is a fun way to learn, without taking too much time. Learning to be a smarter driver doesn't have to be a hassle; it's easy!" Visit www.shell.us/smarterdriving for more information. n Colonial Chemical opens new bulk DEF supply locations Colonial Chemical (Conshohocken, Pa.) has announced that it has API Certified Diesel Exhaust Fluid (DEF) available in bulk quantities at eight locations across the U.S., including terminals in New Jersey, Maryland, Virginia, Ohio, Georgia, Alabama, Houston, TX; and Los Angeles, CA. DEF is available for either pick-up by the customer or delivery in full truck-load quantities. In addition, Colonial continues to supply bottles, drums and totes of DEF from its facility in the Philadelphia, PA area. "We are pleased to offer these additional DEF supply points to the truck fleets, truck-stops, and DEF distributors across the country," said Jim Spooner, vice president and general manager of Colonial. "We look forward to announcing additional locations in the near future." Anyone who is interested in purchasing DEF from these locations may contact Joe Hiznay, DEF Business Director at 484-567-0688 or Colonial Customer Service at (888) 268–1209. n PSI sponsors CNG fleet sustainability workshop Petroleum Solutions, Inc. (Edinburg, Texas) sponsored a CNG Workshop on Feb. 28, in partnership with the University of Texas Pan American's Office for Sustainability. The "Driving Fleet Sustainability with Alternative Fuels" workshop was well attended by over 70 professionals from across the Rio Grande Valley, representing a wide array of the valley school districts, local city public works, fleet operators and facility managers. This event was designed to introduce the availability of clean, costeffective and efficient compressed natural gas as a fleet fuel resource. n Wayne installs diesel fuel additive kits to dispensers at 60 Shell retail sites across Canada Wayne, a GE Business (Austin, Texas) and a global innovator of fuel dispensers and forecourt technologies, announced that it has completed the installation of premium diesel fuel additive options at 60 Shell retail service stations across Canada. The additive storage tank is integrated into the Wayne Ovation™ fuel dispenser, serving as a cost-effective additive alternative for site owners and fleet operators by alleviating forecourt construction to install an underground storage tank. Fuel additives can help enhance the quality and efficiency of the fuels used in motor vehicles. Key benefits include improved engine performance and preventing the buildup of engine deposits. "By introducing a premium diesel product, we are offering our customers more choices," said Mike Papulkas, April 2013