Beverage Dynamics

Beverage Dynamics May-June 2013

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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42 departments Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Retail Education . . . . . . . . . . . . . . . . . . . . . . . . . . .8 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 California Wine Central . . . . . . . . . . . . . . . . . . . . .12 On The Shelf . . . . . . . . . . . . . . . . . . . . . . . . . . . .56 Advertisers' Index . . . . . . . . . . . . . . . . . . . . . . . .58 12 37 Tequila All Around With overall tequila sales rising and upscale expressions becoming an ever-larger niche, retailers and tequila producers see the category's fortunes increasing into the future. By David Lincoln Ross 42 37 It's A Small World Brewer consolidation is shrinking the beer world, but more import brands in fewer hands is a mixed blessing for retailers and consumers. By Michael Sherer 47 Retailer Wine Selections The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/ value summer wines. By Richard Brandes 52 Call for Entries The 29th Annual Beverage Dynamics Advertising & Promotion Awards Competition. 4 • Beverage Dynamics • www.beveragedynamics.com • May/June 2013 Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/ December) by Specialty Information Media, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2013 by Specialty Information Media, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. Specialty Information Media publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book.

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