PHOTO COURTESY OF RED SHOVEL LANDSCAPE
business bests
Marketing
Ideas
BY PATTY VAUGHAN
Shine a light on your holidaylighting services this winter.
s the busy season winds down and
snow rapidly replaces the once-cut
green grass, landscapers sometimes find
themselves twiddling their thumbs looking for the
next project.
One way landscapers have found to keep busy
through the cold months is the addition of selling
holiday lighting to not only stay active, but to also
add a few extra dollars on the side.
"We definitely see more and more landscapers
coming to us every year," says Paul Sessel, owner
of Stilwell, Kansas-based Creative Displays, a company that imports and sells Christmas lighting on a
wholesale basis. "Every year, we pick up anywhere
from 10 to a couple dozen of new landscapers that
are getting into the business."
The holiday-lighting momentum starts around
September as companies think about supplies for
the season, Sessel says. Most do inventory-ondemand, but others may tap into pre-ordering
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