Issue link: http://read.dmtmag.com/i/146868
Key Findings From the 2013 Midyear Business Outlook Survey Midyear Business Report CED's Midyear Business Outlook Survey received a 19 percent response from the total AED dealer membership. Total Revenues vs. 2012 Customer Mood 1-10% higher 9.0% 2013 Optimistic about backlog and projecting equipment purchasing in H2 2013 2012 16.9% 32.1% 19.6% More than 10% higher 33.7% The same 1-10% lower 16.9% More than 10% lower 23.6% Cautious and leaning toward rental for any increased needs 59.5% Gross Margins vs. 2012 62.9% 9.0% Skeptical about remainder of 2013 and not planning to do much business with you 12.4% Up 1%-5% 22.5% Up more than 5% 8.3% Flat 18.0% 17.5% Down 1%-5% 38.2% Down more than 5% Midyear Gross Revenues Compared to Spring 2012 1-10% higher More than 10% higher The same 1-10% lower More than 10% lower 1-10% higher More than 10% higher The same 1-10% lower More than 10% lower 1-10% higher More than 10% higher The same 1-10% lower More than 10% lower 1-10% higher More than 10% higher The same 1-10% lower More than 10% lower 1-10% higher More than 10% higher The same 1-10% lower More than 10% lower New Equipment 26.1% 26.1% 18.2% 19.3% 10.2% Rental 25.6% 37.2% 9.3% 17.4% 10.5% Service Sales 42.5% 20.7% 19.5% 12.6% 4.6% Parts Sales 33.3% 19.5% 21.8% 16.1% 9.2% Used Equipment Sales 26.1% 26.1% 20.5% 12.5% 14.8% 28 | www.cedmag.com | Construction Equipment Distribution | August 2013 26_Midyear_Feature_KP.indd 28 7/25/13 12:36 PM