Cheers

Cheers September 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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The Aconcagua valley is one of Chile's wine-producing regions. Trends in Chilean Wine By Melissa Dowling C hile has significantly ramped up the quality and variety of its winemaking in recent years. But the country's winemakers have had their share of challenges, from learning how to cultivate some of the newer varietals to trying to shed Chile's rap as a low-cost wine producer. While Chile has been producing and exporting wine for centuries, winemaking for the purposes of selling abroad started in 1980, says Santiago Margozzini, head winemaker at Montgras in Chile's Colchagua Valley. "We realized there was a market for wine outside Chile, but we had to make improvements," he says. After spending 15 years improving technology, in the late '90s "we realized we had to plant varietals in different areas." Ed Flaherty, chief winemaker for Vina Tarapaca in Chile's Maipo Valley, agrees. "In Chile in the early 1990s, you looked at the commercial appeal of the varietal and then planted— without really thinking what works." But Chile has learned a lot in the past 20 years, according to several winemakers based in the Santiago area. PERFECTING PINOT NOIR "The problem with the country is that we can produce a lot of good varieties of wine; it's harder to stand out," says Andres www.cheersonline.com SEPTEMBER 2013 | 31

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