StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
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bined the two liquids, 78% six-yearthing people treat as an insider's bourold bourbon and 22% four -year-old bon, and we're letting people in on rye, currently rolling out in limited the secret." release. Heaven Hill is spending more Flush with success, most distillers than $25 million this year to expand are preparing a steady stream of new facilities and build a downtown expressions; Buffalo Trace just offered Louisville visitor's center. And Stagg Jr. Bourbon, an uncut and unfilthey're working on the image of tered whiskey building on the limited another brand with new packaging release George T. Stagg. for Henry McKenna Bourbon and The first batch of Stagg Jr. is comHenry McKenna Bottled-In-Bond prised of barrels aged for eight and Single Barrel Bourbon. The bottles nine years, bottled at 67.2% ABV. Like have been given a "bolder and more George T. Stagg, Stagg Jr. will be limmodern" look, with labels in a deep ited, but several batches each year are brown color and subtle leather-like Heaven Hill Distilleries has planned. patterns behind them, as well as followed up on the success "Stagg Jr. is one we're pretty proud cream and tan accents and type. The of the ultra-premium sold-out about because it's an extension of the brand logo itself has been updated Elijah Craig 20-Year-Old Stagg antique collection. It's a very with a more contemporary typeface Single Barrel Kentucky Straight Bourbon Whiskey similar story to the Sazerac brand – we and graphics. with a new 21-Year-Old. keep getting great feed back and it And at the ultra-premium tier, The company also debuted wins awards but we hate to see it put they've released a new limited edition Cinerator, a 91.1 proof, into a cocktail. Stag Jr. is the same Elijah Craig 21-Year-Old Single cinnamon flavored whiskey. bourbon but a little bit younger, uncut, Barrel Kentucky Straight Bourbon Whiskey to selected markets across the country on a unfiltered, barrel strength, full flavored and full bodied." Buffalo Trace continues the experiments that typify one-time basis. The new bottling follows up on the success of the sold-out Elijah Craig 20-Year-Old Single the new atmosphere in Kentucky – recently issuing the tenth release in the Single Oak Project, this batch focusBarrel. ing on different proofs when the new made spirit enters Brown-Forman recently added its barrels. Most significant perhaps is Buffalo Trace superpremium Woodford Reserve Distillery is Warehouse X, the first new building at the Double Barrel Bourbon tp its successdistillery in more than 60 years! The structure will have ful retail "by the barrel" program. a capacity of only about 150 barrels, but will have four Among the newer whiskey independently operating chambers that will allow specifbrands issuing from the major ic variables to be tested to determine their effect on distillers, Larceny made quite a aging barrels. The first four variables Buffalo Trace splash two years ago. A wheated plans to experiment with are natural light, temperature, bourbon built on the Old airflow, and humidity. It's that sort of brain storming Fitzgerald style, the brand, which launched in only about a dozen that has helped drive the straight markets, sold so well that the whiskey growth pattern. As Floor of company won't be able to expand Wild Turkey says, "The sky is literdistribution for a couple of years, say Kass. "There's a ally the limit for American big group at the top end of the consumer tier who Whiskies…I think the bourbon whop understand enough about bourbon, how it's renaissance is still in its early stages made and the differences between them to recognize a and as consumer understanding of wheated bourbon. It's a leverageable marketing point and appreciation for the diverse world of American Whiskey grows, now." SW Also leveragebale are more experimental expres- so will the category." sions – Wild Turkey has just released Forgiven, a limitBuffalo Trace just offered Stagg ed edition blend of small batch bourbon and high-proof Jr. Bourbon, an uncut and unfilrye whiskey. The 91-proof offering is said to have been tered whiskey building on the created when a distillery crew member mistakenly com- limited release George T. Stagg. StateWays I www.stateways.com I September/October 2013 31