landscaper of the year finalist
more into advertising, building a better website
and using social media? It's a tough beast and our
biggest challenge."
Gordon has identified his key client as a
residential owner who has a home and property
valued between $2 to $50 million. "Anything below $2 million doesn't put us where we can really
excel, and you have a lot of competition," he says.
"Above $2 million, there are less than a half-dozen
companies in the area who can compete with us
in that market."
He has learned to cultivate relationships with
realtors who sell the type of properties he's
targeted. He also works hard to "get in front of"
and build relationships with HOA property managers, who may represent accounts for Total Turf of
$10,000 to $250,000 annually.
One of the largest accounts to date has just
been signed with an HOA for a three-year deal
at $275,000 annually. Gordon says he has been
working to gain the account for four years and has
known the property manager for five years.
Total Turf also cares for the estates of several
celebrities and corporate leaders in the Bedford,
New York, area, which is not far from Manhattan.
One actor's estate maintenance and design/build
projects netted nearly $1 million during the past
two years.
The early lessons Gordon learned from his
uncles in New Hampshire still burns bright in his
memory and character. "I like the idea that as I
grow and become more proficient, the company
grows, too," he says.
N O V E M B E R 2 013
Tot alL andsc ap eC are.c om 2 9
Text INFO to 205-289-3796 or visit TLCrequest.com
Much of Total Turf's clientele is
estate residences in Westchester
County New York.
