Cheers

Cheers November/December 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Washington Wines Step Up to the Plate The other state is producing some impressive blends and single varietals By Liza B. Zimmerman W ashington State has become a powerhouse producer of impressive and well-priced wines. The Seattle-based Washington Wine Commission estimates that the state is home to nearly 800 wineries, up from about 50 in 1987. The bulk of Washington's wines come from hotter-climate AVAs such as Yakima, Tri-Cities and Walla Walla. All of these AVAs are close to the state's Eastern border, and some of them overlap with climatically similar growing regions in northern Oregon. The state's wine-producing kingpin is Chateau Ste. Michelle, the Woodinville, WA-based winery behind the TvIndian Wells, Eroica, Canoe Ridge and Columbia Valley labels, among others. The company planted its first vines sat Vino Volo's Seattle location carries 85 Washington wines. 18 | NOVEMBER/DECEMBER 2013 Cold Creek Vineyard in Eastern Washington in 1972; it built a French-style winery chateau in Woodinville four years later and changed its name to Chateau Ste. Michelle. "Chateau Ste. Michelle really helped to put Washington State wines on the map, and many [consumers] have heard of them from around the world," notes Chad Mackay, president/chief operating officer of Seattle-based steakhouse chain El Guacho. This has has helped the region's other producers "who have created specialty wines that have given Washington a wellrounded [wine] portfolio," he notes. El Guacho—which also runs seafood restaurant Aqua—offers about 250 Washington wines on its lists, priced from $40 to more than $200 a bottle. Chateau Ste. Michelle's reputation "is a positive presence for wines in the region," agrees Sarah Evans, a San Francisco-based marketing specialist for Vino Volo, which operates wine bars in airports. The Seattle location of the chain carries 85 Washington wines, which are priced from $16 to $145 for by the glass and the bottle options. Several well-known and talented winemakers got their start with Chateau Ste. Michelle, and the brand continues to be "a great supporter for many of the small wineries and vineyards in Washington," notes Douglas Snyder. The certified sommelier and general manager at Ruth's Chris Steak House's Savannah, GA, location, carries some 30 Washington wines on his list, priced from $35 to $170 a bottle. Are these wines popular? Snyder says wines from Washington are seeing an uptick in sales, something he attributes to both his own passion for the state's wines and a focus on education about them for his sales staff. www.cheersonline.com

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