Cheers

Cheers November/December 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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A view of the vines at Canyon Vineyard Ranch, one of the producers in Washington's Yakima Valley. BETWEEN THE OLD AND NEW WORLDS Several operators believe that Washington State's reds are on par with those from many regions in California, and they tend to be better bargains. "Washington marks sort of a midpoint between the fruit-forward style of California and warmer climates like Australia, and the Old World, cooler climates like France, Italy and Germany, where earthy, non-fruit components often play a leading role," says Snyder. Washington State wines are often the next frontier for both operators and their guests looking for new flavors, and values along the lines of wines they might find from California. The state's big red wines are often focused on single-varietal merlots and cabernet sauvignons, whereas the blends run to robust red Bordeaux mixes. The state also excels with a handful of Rhône varietals, both red and white. Many Washington wines also have "big fruit and bright acidity but retain a sense of balance," Evans says. "They are made in an overripe style, which customers seem to enjoy." California still dominates the U.S. wine market, Snyder says, "but for people looking for something that provides more 'bang for the buck,' I generally steer them to Washington." Many of the state's wines are initially hand sells, he notes, but tasting is believing. Once you have introduced people to these wines, Snyder says, they tend to seek them out for the "compelling values and incredible quality." www.cheersonline.com WASHINGTON STATE FAST FACTS: Majors AVAs: Yakima, Tri-Cities, Red Mountain and Walla Walla, generally hotter-climate regions, with exceptions. Growing conditions: Highly diverse, from cool and damp in the West to hot and arid in the East. Popular varietals: Classic Bordeaux red varietals, riesling and Rhône whites and reds. Major vineyards: Chateau Ste Michelle and its multiple labels, Columbia Winery. NOVEMBER/DECEMBER 2013 | 19

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