CED

January 2014

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Key Findings From the 2014 Annual Business Outlook Survey 2014 Business Outlook Survey CED's Business Outlook Survey received a 17 percent response from the total AED dealer membership. Top Construction Sectors Fueling Dealer Revenues in 2013 2014 New Equipment Sales Inventory Investment Plans (vs. 2013) Surface Infrastructure 1%-10% increase Housing Commercial Building Unconventional Energy/Shale Oil & Gas Niche, i.e. Concrete, Scrap/Recycling More than a 10% increase Water Infrastructure 1% -10% less No change Mining Traditional Reduction of more than 11% Forestry Predicted 2014 Total Dealership Revenues Business Mood of Dealers' Best Customers 2013 2014 Optimistic about backlog and projecting equipment purchasing in H2 2013 10.26% 11.5% 23.08% 35.9% 66.67% Cautious and leaning toward rental for any increased needs 78.2% Planning to add a new equipment product line in 2014? p 61.5% Skeptical about remainder of 2013 and not planning to do much business with you 10.3% 39.47% 60.53% 44 | www.cedmag.com | Construction Equipment Distribution | January 2014 2.74%

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