Outdoor Power Equipment

February 2014

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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OUTDOOR POWER EQUIPMENT w w w. o u t d o o r p o w e re q u i p m e n t . c o m 4 Contents: FEBRUARY 2014 | Volume 57 | Number 2 Cover image provided by Stihl Inc. features 12 Industry Innovations Outdoor Power Equipment and Green Media sister publications Landscape and Irrigation, Arbor Age and SportsTurf will highlight some of the latest products, equipment and solutions for the Green Industry. 20 Industry Forecasts: What is foreseen for 2014? In the last of a two-part series, Outdoor Power Equipment sheds light on the state of the OPE industry entering 2014 through the eyes of some of its most insightful and influential people. 26 SoLoMo: Integrating Social, Local and Mobile marketing The lexicon of digital marketing continues to grow, and "SoLoMo" or social, local, mobile is more than a buzzword, it's a roadmap to digital marketing success in 2014. 6 Upfront 8 Anonymous Distributor 9 Industry News 30 Marketplace 31 Key Distributors 34 Advertisers' Index departments products OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 856-2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2014, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re- pro duced or photocopied in any form without the written permission of the publisher. 20 28 Equipment Focus: String Trimmers & Edgers 12

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