Arbor Age

Arbor Age Jan/Feb 2014

For more than 30 years, Arbor Age magazine has been covering new and innovative products, services, technology and research vital to tree care companies, municipal arborists and utility right-of-way maintenance companies

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www.arborage.com Arbor Age / January/February 2014 5 1030 W. Higgins Rd., Suite 230, Park Ridge, IL 60068 www.arborage.com Group Publisher Jeff Patterson 763-383-4458 jpatterson@epgmediallc.com Editorial Staff Associate Publisher, Editor John Kmitta jkmitta@specialtyim.com Production Team Art Director Adam Lane Production Manager Karen Kalinyak Direct Mail List Sales Jim Scova, MeritDirect 914-368-1012 jscova@MeritDirect.com Reprint Service Debra Welter, Circulation & Audience Development Manager 847-720-5614 847-720-5601 (fax) dwelter@specialtyim.com For subscription inquiries and customer service questions please call: 845-856-2229; 845-856-5822 (fax) Advertising Account Managers Chris Pelikan Senior Account Manager - East 954-964-8676 cpelikan@epgmediallc.com Peggy Tupper Senior Account Manager - Midwest 763-383-4429 ptupper@epgmediallc.com Leslie Palmer Senior Account Manager - West 248-530-0300 lpalmer@specialtyim.com Publisher's Notice: We assume no responsibility for the validity of advertising claims in connection with items appearing in Arbor Age. Reader Service Numbers are given to facilitate further inquiry. Commercial product names are used for the convenience of the reader. Mention of a commercial product does not imply endorsement by Arbor Age or Specialty Information Media, or preference over similar products not mentioned. FROM THE EDITOR The Wheels of Innovation At the recent slate of industry trade shows, it was great to see the abundance of effort being put forth to innovate. Not only are industry manufacturers striving to make users' jobs easier and more effi cient, but they are obviously paying close attention to their competitors to ensure that their own product lines are keeping up with the latest trends. For example, growth in battery/electric-powered products was on display at GIE+EXPO 2013 in Louisville, Ky., as a wide range of manufacturers are now offering products in these segments. "This year, we saw more battery/electric manufacturers and a broader range of products in this category," said Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI). "It is clearly a growing segment in OPE, and as battery technology improves, there will be broader applications." OPEI is taking the growth of the battery/electric-powered segment very seriously, and recently announced that it is ramping up its regulatory, standards and market reporting and statistics efforts for those product segments. At the Tree Care Industry Expo in Charlotte, several companies introduced entire lines of new products. Michael Tain details some of the latest innovations for climbing arborists in our cover story (beginning on page 8). It is tough to tell what products and technologies introduced in 2013, if any, will truly be revolutionary, but it is refreshing to see the wheels of innovation churning. Hopefully, manufacturers across all industry segments continue to exhibit this type of forward-thinking mentality when developing solutions for professional arborists. For continued coverage of the newest innovations, follow the latest announcements on www.ArborAge.com, in the Arbor Age Alert e-newsletter or via the GreenMediaMags Facebook page. Editorial innovation Speaking of innovation, we here at Arbor Age are seeking to innovate editorially by changing our approach for 2014 and beyond. Rather than seven print editions for 2014, we will now feature 11 total issues (six print editions and fi ve stand-alone digital editions), with a goal of increasing the number of print and digital issues even further in 2015. We will also be increasing the page counts of the print editions for more in-depth editorial coverage of the tree care industry. If you are interested in providing articles, pictures or other editorial content, please contact me at jkmitta@specialtyim.com. John Kmitta Associate Publisher, Editor 847-720-5613 jkmitta@specialtyim.com

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