Pinot Blanc with a black cat on the label, and Anything Goes, featur- ing a label with drawings of a fish, a chicken, a pig and a cow, meant to suggest that the wine matches with just about food.
ESTABLISHED GROWTH BRANDS
WINE T
he Wine Established Growth Brand category focuses on top-selling, high-volume wine brands that have shown consistent growth over each of the past four years. These are some of the indus- try’s powerhouse brands that help comprise the backbone of wine sales in the U.S. This year, there are 22 brands represented compared to 21 that made the list last year. Clearly, a number of best-selling wines in the U.S. did not qualify, primarily because they had a sales decline for at least one year between 2007 and 2010. While there are a few premium and above-premium priced wines here, the vast majority of these brands are value wines. Indeed, the top volume Established Growth brand is Franzia Winetaps, known for its low-priced line of 3- and 5-liter box wines. The brand is the top-selling wine in the U.S. with 2010 sales of 23.75 million cases. With sales of more than 10.2 million 9-liter cases, Sutter Home is one of only seven Established Growth Brands that saw a double- digit percentage increase in 2010 (up 10.7%), which translated into an almost 1 million cases gain. Other top percentage gainers are Chateau Ste. Michelle, with its lineup of competitively priced Washington State wines (up 14.9% to more than 2.3 million cases); Bogle, the California line of
