Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/282869
46 Beverage Dynamics • March/April 2014 www.beveragedynamics.com 2014 GROWTH BRANDS shipped off to Australia) features a Red Blend and Shiraz priced above $10; The Skinny Vine (29,000 cases), highlighting low alcohol, lower calorie California wines offering "fl avor that fl atters", with a Slim Chardonnay, Thin Zin, Mini Moscato, all selling for about $10; and Colby (23,000 cases), a Red Blend of California Caber- net Sauvignon, Zinfandel, Shiraz, Merlot and Petit Sirah. The brand, which sells for about $10 per bottle, supports charities that promote heart health. Other new Rising Stars include Save Me San Francisco, with sales of 95,000 cases. Launched by the band Train, the line features several wines, priced about $12, named for the band's songs, such as California 37 Cabernet Sauvignon, Hella Fine Merlot, Drops of Jupiter Red, Soul Sister Pinot Noir and Calling All Angels Chardonnay. And in its fi rst full year on the market, Pernod Ricard's Deadbolt posted sales of 40,000 cases. With a sug- gested retail of $15, Deadbolt features a ripe and tasty Red Winemakers Blend as well as a White Winemakers Blend. From Diageo's Chateau & Estate Wines comes the new Rising Stars Once Upon a Vine (32,000 cases) and Velvet Crush (20,000 cases), both in the initial year on the market. The Once Upon a Vine line has labels reminiscent of fairy tales, such as The Big Bad Red Blend, The Lost Slipper Sauvignon Blanc and The Fairest Char- donnay, priced about $14, and Enchanted Woods bubbly, at $13. Velvet Crush is a fruit-forward, easy drinking lineup of Cab- ernet Sauvignon, Pinot Noir and a Red Blend from California's central Coast, at above-premium prices. St. Michelle Wine Estates also counts two new wines on the list. O Wines (30,000 cases) features a Chardonnay and a Red wine blend selling for about $11. The "O" in the name stands for "opportunity," as each purchase con- tributes to an organization that supports at-risk, low-income young women. And Anew (28,000 cases) is a Columbia Valley Riesling selling for about $12. For its part, E&J Gallo also boasts two new Rising Stars in the fi rst full year on the market. Dark Horse wines (30,000 cases) includes a Chardonnay, a Big Red Blend and a Cabernet Sauvignon, all in the under $10 price range, while Carnivor is a mid- priced California Cabernet Sauvignon. Remaining new Rising Stars include Epica (26,000 cases), imported from the Vina san Pedro Wine Group in Chile, which includes a portfolio of mid-priced varietal wines; Butternut (24,000 cases), a mid-priced California Chardonnay sourced from several different vineyards; Tinto Negro (21,000 cases), a Malbec from Mendoza, Argentina; Garnet (21,000 cases), a line of California Pinot Noirs and a Chardonnay; and The Wine Group's 10 Spain, which posted sales of 20,000 cases in its fi rst year on the market. The Wine Established Growth Brand category focuses on top- selling, high-volume wine brands that have shown consistent growth over each of the past four years. These are some of the industry's powerhouse brands that help comprise the back- bone of wine sales in the U.S. This year, there are 14 brands represented compared to 9 that made the list last year. Clearly, a number of best-selling wines in the U.S. did not qualify, pri- marily because they had a sales decline for at least one year between 2009 and 2012. The top-volume Established Growth brand is the well-known Woodbridge by Robert Mondavi, with a lineup of more than a dozen value-priced California wines, which climbed to sales of just under 9 million 9-liter cases last year. The wines from Cup- cake Vineyards (3.15 million cases) moved over from the Fast (Thousands of 9-liter cases) '12/'13 '09/'13 Brand Supplier 2009 2010 2011 2012 2013p % Chg % ACGR Woodbridge by Robert Mondavi Constellation Brands 7,326 7,570 8,000 8,450 8,970 6.2% 5.2% Cupcake Vineyards The Wine Group 300 1,000 2,400 3,000 3,150 5.0% 80.0% Wycliff E & J Gallo Winery 2,500 2,600 2,700 2,850 2,915 2.3% 3.9% Liberty Creek E & J Gallo Winery 600 1,200 1,900 2,200 2,350 6.8% 40.7% Ménage à Trois Trinchero Family Estates 1,374 1,785 2,008 2,143 2,202 2.8% 12.5% J. Lohr Estates J. Lohr Winery 888 975 1,085 1,219 1,439 18.0% 12.8% Mirassou E & J Gallo Winery 910 930 950 985 1,012 2.7% 2.7% Estancia Estates Constellation Brands 794 807 851 875 935 6.9% 4.2% Ruffi no Constellation Brands 613 648 713 820 900 9.8% 10.1% Sycamore Lane Trinchero Family Estates 477 567 614 658 665 1.1% 8.7% Gnarly Head DFV Wines 422 506 565 622 662 6.4% 11.9% Real Sangria (Cruz Garcia - Real) Shaw-Ross Int'l Importers 460 497 522 548 550 0.4% 4.6% Wente Vineyards Wente Vineyards 280 329 388 415 480 15.7% 14.4% (p) Preliminary. ACGR=Annual Compound Growth Rate. Source: The Beverage Information Group Handbooks & Directories. To learn more go to www.bevinfostore.com. ESTABLISHED GROWTH BRANDS: WINES The brand must be a top seller, moving a minimum of 400,000 9-liter cases annually, and must have grown moderately or substantially over each of the past four years. WINE ESTABLISHED GROWTH BRANDS