Beverage Dynamics

Beverage Dynamics March-April 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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The Sophisticated Spirit 54 Beverage Dynamics • March/April 2014 www.beveragedynamics.com joins exclusive company in the award-winning private collection. The fourth release, Ealanta, was named 2014 "World Whisky of the Year' in Jim Murray's Whisky Bible, while Sonnalta PX received the honor in 2011. Plus all of the previous releases re- ceived gold medals at the International Wine and Spirits Com- petition over the years. As one of the single malt Scotch segment's fastest-growing brands, Glenmorangie's sales increased 18.8% in 2013, topping 100,000 cases for the fi rst time. In February, Highland Park Single Malt Scotch introduced its third release of its Norse-inspired Valhalla Collection. First came Thor, the warrior. Then came Loki, the trickster, in last year's release. Now it's Freya, the 15-year-old single malt from Orkney that's named after the Norse goddess of love. Packaged in the same eye-catching wooden frame as Thor and Loki, the limited edition Freya is bottled at 51.2% ABV carries ultra-pre- mium pricing. First making a name for itself as a leading marketer of lux- ury wines, Terlato Wines announced last August that it would be venturing into the luxury spirits arena with craft offerings. Less than a year ago, the Artisan Spirits portfolio launched with a gin and vodka, and it recently added Adelphi Distillery Limited's rare single-malt, single-cask Scotch whiskies. From the Scottish Highlands, Adelphi has amassed an exclusive col- lection of super-premium whiskies from some of Scotland's most respected distilleries. Terlato will release the Adelphi Selection expressions in limited quantities four times per year. The inaugural run will feature Highland Park, aged 14 years and retailing for $170; a 21-year-old Bunnahabhain with a sug- gested retail price of $220; a 23-year-old Glen Grant with a suggested retail price of $285; and a Bennriach aged 32 years and retailing for $475. INNOVATIVE INTRODUCTIONS A company that was at the forefront of the double-barrel ageing process, the Dewar's distillery has a history of raising the Scotch industry's standards. It proved its innovation once again with the April 2013 launch of Dewar's Highlander Honey, a product that infuses Dewar's White Label blended Scotch with hand-selected Scottish honey and natural fl avors. Highlander Honey is just the fi rst offering for a new product range from House of Dewar's that will showcase traditional and indigenous Scottish ingredients. The Highlander's range unique expressions will infuse Dewar's Blended Scotch whisky with nat- ural fl avors, the company says. Up until Edrington purchased Cutty Sark in 2010, the brand was seeing a slow and steady decline in the U.S. "Since the ac- quisition, it's been an exciting time as we seek to reinvigorate the brand, highlight its distinctive personality and taste profi le to a new generation of Scotch fans," brand manager Quady said. To do so, they have two releases leading the charge. At the end of 2013, Cutty Sark unveiled a new edition that recognizes the brand's start during Prohibition. With a nationwide rollout in 2014, Cutty Sark Prohibition Edition pays homage to the spirits styles consumed in the 1920s as well as the whisky packaging prevalent during the era with its cork seal and black opaque bot- tle. Cutty Sark Prohibition Edition is bottled at 50% ABV and retails for $29.99. The other release is Cutty Sark's Tam O'Shanter Blended Scotch Whisky, a limited-edition expression. "It is a new variant of the award-winning Cutty Sark 25-Year-Old, but with a dis- tinctly darker, wilder side and a full-bodied, boisterous and sweet fl avor," Quady explained. Jim Beam expects to debut a couple of new releases from Laphroaig beginning this summer. Laphroaig's annual bottling Highland Park's Norse-inspired Valhalla Collection now has three expressions that are all housed in this handsome wooden frame: Thor, Loki (seen here), and now Freya, a just-released 15-year-old single malt from Orkney that's named after the Norse goddess of love. Terlato created its Artisan Spirits portfolio last year; it recently added Adelphi Distillery Limited's rare single-malt, single-cask Scotch whiskies. Launched last year, Dewar's Highlander Honey infuses Dewar's White Label Blended Scotch with hand-selected Scottish honey and natural fl avors. Cutty Sark unveiled a new expression: Cutty Sark Prohibition Edition, rolling out nationwide. The brand pays hom- age to the spirits styles consumed in the 1920s as well as the whisky pack- aging prevalent during the era with its cork seal and black opaque bottle.

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