Total Landscape Care Digital Magazine
Issue link: http://read.dmtmag.com/i/301674
breaking ground M AY 2 014 To t a l L a n d s c a p e C a r e . c o m 5 Total Landscape Care is a proud supporter of... totallandscapecare.com /TotalLandscapeCare @TLCmagazine Editorial Editor-At-Large: Lauren Heartsill Dowdle Editorial Director: Marcia Gruver Doyle Online Managing Editor: Patty Vaughan editorial@totallandscapecare.com Design & Production Art Director: Richard Street Graphic Designer: Timothy Smith Advertising Production Manager: Linda Hapner production@totallandscapecare.com Construction Media Senior VP, Market Development, Construction Media: Dan Tidwell VP of Sales, Construction Media: Joe Donald sales@randallreillyconstruction.com Corporate Chairman/CEO: Mike Reilly President: Brent Reilly Chief Process Offi cer: Shane Elmore Chief Administration Offi cer: David Wright Senior Vice President, Sales: Scott Miller Senior Vice President, Editorial and Research: Linda Longton Vice President of Events: Alan Sims Vice President, Audience Development: Stacy McCants Vice President, Digital Services: Nick Reid Director of Marketing: Julie Arsenault 3200 Rice Mine Rd NE Tuscaloosa, AL 35406 800-633-5953 randallreilly.com For subscription information/inquiries, please email: totallandscape- care@halldata.com. Total Landscape Care (ISSN # 1932-8303) is pub- lished monthly by Randall-Reilly Publishing Co. LLC, 3200 Rice Mine Road NE, Tuscaloosa, AL 35406. Single copy price: US $6, Canada/Mexico $9, Foreign $12. For subscriptions, call (800) 517-4979 in the U.S. or (847) 763-9610 outside the U.S. U.S. Periodicals Postage Paid at Tuscaloosa, AL and at additional mailing of- fices. POSTMASTER: POSTMASTER: Send all UAA to CFS. (See DMM 707.4.12.5); NON-POSTAL AND MILITARY FACILITIES: send address corrections to Total Landscape Care, PO Box 2196, Skokie, IL 60076-9852. All contributions in the form of unsolicited letters, manuscripts, stories, materials, photographs or art are welcome, addressed to the editor. These submissions cannot be returned except where the sender provides a postage-paid, addressed, stamped envelope. Randall- Reilly Publishing Company, LLC cannot assume responsibility for unintentional loss or damage to submitted materials. All advertisements for Total Landscape Care magazine are accepted and published by Randall-Reilly Publishing Company, LLC on the representation that the advertiser and/or advertising agency are authorized to publish the entire contents and subject matter thereof. The advertiser and/or ad- vertising agency will defend, indemnify and hold Randall-Reilly Publishing Company, LLC harmless from and against any loss, expenses or other liability resulting from any claims or suits for libel violations of right of privacy or publicity, plagiarisms, copyright or trademark infringement and any other claims or suits that may arise out of publication of such advertisement. Copyright ©2014 Randall-Reilly Publishing Company, LLC All rights reserved. Reproduction in whole or in part without written permission is prohibited. Total Landscape Care is a trademark of Randall-Reilly Publishing Company, LLC Randall-Reilly Publishing Company, LLC neither endorses nor makes any representation or guarantee regarding the quality of goods and services advertised herein. For change of address and other subscription inquiries, please contact: totallandscapecare@halldata.com We've all heard you get stronger with failure, but who actually likes to fail at something? Maybe that's because we are going about it all wrong. Megan McArdle – author of "The Up Side of Down: Why Fail- ing Well is the Key to Success" and columnist for Bloomberg View – shared her advice while on "Fareed Zakaria GPS." "The idea is not to just fail at things just for the sake of failing," McArdle says. "The idea is to take calculated risks and to see what went wrong. That's really the most valuable information you can have." This may be easier said than done, though. "People are loss- averse," she continues. So, she suggests people consider how inventors think about projects. She gave Thomas Edison as an example. Each time he failed at creating the lightbulb, he didn't view it as a setback. Instead, he knew he had fi gured out what wouldn't work, thus making him one step closer to his goal. "I've not failed," Edison said. "I've just found 10,000 ways that won't work." So, until you push yourself beyond your comfort level and into the realm of possible failure, you will never truly know great success. Stop making decisions to "not fail," which will only hold you back from your true potential, and push yourself beyond the limits. Be prepared to stumble and make mistakes along the way, but also know the end result will be much better than if you took the safe approach. Nothing great was ever cre- ated by someone afraid to fail – so if you don't succeed at fi rst, you'll be in good company. Stop Playing Things Safe Why and how you should change your mindset about failure breaking ground Lauren Heartsill Dowdle Editor-At-Large